The Tasting Panel magazine

April 2010

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SOME of LIFE’S MOST PROFITABLE MOMENTS are to BE HAD DURING CINCO DE MAYO. ESPECIALLY if YOU’RE the BARTENDER. #1 MEXICAN DRAUGHT BEER DOS EQUIS IS BUCKING THE SOFT ON-PREMISE TRENDS ON-PREMISE CATEGORY TREND DOS EQUIS AMBAR DOS EQUIS LAGER ESPECIAL -4% 1 +8.5% +18.3% 2 3 SUPPORTED BY THE AWARD-WINNING Most Interesting Man NATIONAL MEDIA CAMPAIGN Feature Dos Equis Lager and Ambar As The Authentic Mexican Beer In Your Cinco Celebrations And Profi t From An Interesting Opportunity. 1. Beer Institute, Q’4 2009. 2. Heineken USA DRS, Q’4 2009. 3. Heineken USA DRS, Q’4 2009. Enjoy DOS EQUIS® Responsibly ©2010 Cervezas Mexicanas. White Plains, NY

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