Issue link: http://digital.copcomm.com/i/326040
98 / the tasting panel / june 2014 IN THE BIZ Products made at Panache Distillery include Panache Beverage, Inc. brands Wódka Vodka and Alibi American Whiskey and custom- bottled brand Old South Shine. Third-generation distiller Jacob Call is President of the newly opened Panache Distillery in New Port Richey, Florida. by Kelly Merritt / photos by Vanessa Rogers PANACHE DISTILLERY FINDS ROOM TO THRIVE IN SOUTH FLORIDA Response Call and R ecent economic events have necessitated cutting back in cer- tain areas. Much to the chagrin of spirits consumers, that has included their precious premium high-priced vodkas and whiskeys. So why haven't we seen more premium connoisseurs bent tearfully over empty bottles of $50 spirits? Because companies like Panache Beverage, Inc. found a way around the price tag to produce quality, super-premium vodka and other spirits on par with their hoity cousins —but sell for about $10–12 per bottle. TP0614_072-101.indd 98 5/23/14 9:40 PM