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ARTIFICIAL INTELLIGENCE www.postmagazine.com 29 POST SEPT/OCT 2023 n an era where technology and creativity have become deeply in- tertwined, the rise of artificial intelligence (AI) in post production is both trans- formational and inevitable. With each passing day, AI continues to make its mark on an industry rich with innovation. As we dig deeper into this integration, discussions naturally expand to cover AI's influence, the need for education in its foundation and application, and the wide-ranging implications for the post production industry. The post production landscape has always represented an alchemy of tech- nique and artistry. AI has woven a new narrative within this dynamic, offering more than mere automation — by elevat- ing the creative process. This transfor- mation is not set to eliminate or simplify manual tasks, but to amplify them. With AI's involvement, artists are no longer solely constrained to labor-intensive procedures. Instead, they're granted a broader palette with an expanded scope to reimagine and innovate. Content creators can now invest more brain capacity into creativity and maxi- mizing the effectiveness of their mes- sage, rather than on tedious procedures to create the visual result. AI can provide a versatile and advantageous starting point for post production projects. Venturing deeper into AI, we find that it is not merely about pursuing the next technological breakthrough; it is about unlocking an expansive realm of cre- ative exploration. Imagine AI-powered tools that can intuitively align with a director's nuanced vision, or innovative systems that optimize sound design based on realtime audience reactions. There's also the potential for AI to assist in color correction, adeptly recognizing and adapting to the desired mood of a scene, or even predicting trends rooted in audience preferences. This merger of human intuition with AI's computational brilliance foreshadows a future rich in groundbreaking storytelling techniques. AI won't take your job, AI-savvy pros will Substantial change often brings challeng- es. A pressing concern is the perception that AI, with its computational strength, might eclipse or replace human intuition. Such notions can pose barriers, prevent- ing professionals from tapping into the myriad of benefits AI offers. Moreover, the rapid advancements in AI technology can seem daunting, leading to unease or concern among industry veterans. To combat this unease, the role of a comprehensive AI education becomes paramount. A well-rounded education not only demystifies AI, but highlights its role as a collaborative force alongside human creativity. Customized courses, workshops, conferences, AI certifica- tions and hands-on experiences shed light on the practical applications of AI. This education ensures professionals are technically proficient and strategically positioned to envision how AI can best serve their artistic objectives. AI's significant role is palpable in the evolving dynamics of the industry's workforce. The imminent recruitment landscape will undeniably favor those skilled in merging AI tools with creative processes. This evolution does not signal a diminishing of pure artistry in favor of technical expertise. On the contrary, the focus is pivoting toward a harmonized skill set where AI proficiency comple- ments artistic prowess. The envisioned future is not one where AI dominates, overshadowing human creativity, but instead a landscape of symbiotic collaboration. Imagine an editor, using AI-driven insights, sculpting a film sequence. While AI provides data-driv- en suggestions based on vast audience engagement metrics, the editor's inherent narrative flair shapes the final artistic outcome. This union, a perfect melding of algorithmic insights and human artistry, sets the stage for an industry remaining at the pinnacle of innovation, while retaining its emotional depth. Conclusion As we transition into this AI-augmented era, embracing AI is not just advanta- geous, it imperative. The horizon promises a world where AI and human ingenuity coexist in harmony. AI won't replace human creativity; instead, it will enhance it. Embracing AI isn't just about adjusting to changes in the industry, it's about taking the lead and making our creative work even more meaningful and innovative. Established in 1994, FMC is a digital media training organization that provides man- ufacturer-authorized training for profes- sionals engaged in the production, editing, design and delivery of digital content. EMBRACING A.I. IN POST PRODUCTION BY BEN KOZUCH PRESIDENT AND CO-FOUNDER FUTURE MEDIA CONFERENCES (FMC) WWW.FMCTRAINING. COM RECRUITMENT WILL FAVOR THOSE SKILLED IN MERGING A.I. WITH THE CREATIVE PROCESS I