Issue link: https://digital.copcomm.com/i/1509389
Video streaming has recently become the preferred content viewing source for consumers, underpinned by a rise in availability and consumer usage of streaming apps, FAST services and smart TVs. Media companies have adapt- ed to deliver more content to more platforms, better monetize their catalogs, and compete in an ever changing market. With media supply chains becoming more complex than ever, a question lingers in the back of CXOs' minds: What happens to our content business in the event of a disaster? If you haven't thought about Disaster Recovery (DR), or if your plan is due for an update, there's a solution for you in cloud-native technology. Get your con- tent into the cloud for an easier, cheaper way to future-proof your business. WHAT IS DISASTER RECOVERY? A disaster can mean several things: hardware or software failure, network or power outage, physical damage like fire or flooding, or human error. While fires and floods are less common, most small disasters happen more often than you think; human error is the leading cause of data breaches, responsible for 55% of incidents. Increasingly, cyber attacks including ransomware, data theft, malicious dele- tion, and countless others are having disastrous effects on companies, costing organizations with <500 employees $3.31 million on average, and forcing more than 50% of small businesses to close within six months. Whatever the case, you must be ready when a crisis happens. DISASTER RECOVERY DILEMMAS Two key metrics are involved in a DR plan: • Recovery Time Objective (RTO): the amount of time that is acceptable for a company to recover applications in the event of a disaster. • Recovery Point Objective (RPO): the minimum amount of data that is acceptable for a company to lose if disaster strikes. RTO and RPO are determined based on the financial impact to the business when systems are down. The goal is to figure out how to make those numbers shrink. The difficulty of developing a Disaster Recovery plan is this: How do you get your production up and running quickly, with little to no content loss, all with a low price tag? That's where cloud-native media supply chains come in. BENEFITS OF CLOUD DISASTER RECOVERY SCALABILITY & FAST RESTORATION A cloud-based DR model is less expensive than Infrastructure and Operations running it in-house because there are no upfront costs or capital expenses. no capacity planning, and no operational costs. Replication to a cloud infrastructure makes Disaster Recovery much simpler, which dramatically reduces recovery times. Applications and data can come back online in minutes. That kind of speed is unmatched by any other solution. DR in a cloud infrastructure can lower your company's RTO and RPO, mean- ing more cash in your wallet. In terms of cutting costs, cloud-based Disaster Recovery has no rival. DURABILITY & CONSTANT TESTING Not only does cloud-based DR cost less, but it also maintains your content's integrity better than a traditional solution. The protected data in the cloud is constantly indexed and tested for recoverability. DR simulations are created faster and cheaper in the cloud vs on-premises or co-location facilities, which means frequent testing. CONFIDENCE IN SECURITY Another main reason cloud infrastructure is so durable is its tight security. Not only is your data encrypted, but top cloud service providers abide by several comprehensive security compliance measures. AWS, for instance, built their services in an environment with extensive, validated security and controls. At the end of the day, you get access to the same highly secure, reliable, fast infrastructure that Amazon uses to run its own global network of websites. By leaning on AWS for your cloud-based Disaster Recovery needs, you take advantage of a global computing infrastructure that supports Amazon.com's own multi-billion dollar online business, which has been refined for nearly two decades. HOW ATELIERE SAVES YOU TIME AND MONEY Ateliere's solutions are tailor-made to ensure that if a disaster happens, you're back on your feet ASAP. Leveraging Ateliere Connect as your media supply chain platform, all the contained media and metadata is already known and available in the DR backup site. No need to manage any physical infrastructure for DR, and no degradation. Ateliere's Business Continuity and Disaster Recovery solution brings unique advantages with two configuration options: Near real time - Ateliere Connect is up and running in AWS, using only re- sources when needed, ready to run in a DR scenario. Dormant site - turned on only when needed. It brings cost savings with the peace of mind that business operations can be resumed quickly. Ateliere Connect's cloud-based asset repository works alongside primary on-premises or hybrid systems, facilitating seamless failover and ensuring unin- terrupted media asset access in the event of system failure. Additionally, Ateliere's FrameDNA TM video deduplication technology reduces cloud storage footprint by 70% and more, enabling customers to implement cost efficient DR storage. To find out how to protect your business against disaster, schedule a demo today: ateliere.com/company/contact-us DISASTER RECOVERY: HOW THE CLOUD CAN SAVE YOUR MEDIA SUPPLY CHAIN BY ATELIERE SPONSORED CONTENT