Issue link: https://digital.copcomm.com/i/6221
The MESSAGE J ose Cuervo can defi nitely get a great party started! The hip Stingaree nightclub in downtown San Diego hosted an event with Jose Cuervo Tradicional Silver tequila. Further solidifying its international party pres- ence, Cuervo's slogan "Party like it's 1795" speaks to the heritage of their new Tradicional Silver. As Jose Cuervo Tequi- la Ambassador Robert Martinez pointed out, "Jose Cuervo has a his- tory of crafting tequila dating back over 200 years. With Jose Cuervo Tradicional Silver we are using traditional distill- ing methods to craft a high-end tequila with modern versatility." Stingaree's bartenders showcased the versatility of Jose Cuervo Tradicional Silver by pouring a handful of delicious cocktail creations. Stingaree bartender Tracy English explained, "Jose Cuervo Tradicional Silver has sold well for us in the few months that we have had it behind the bar. We like it because of its ability to be mixed into a wide variety of cocktails. Because of its amazingIy smooth texture, I can use Jose Cuervo Tradi- cional Silver to make all the drinks I would normally make with vodka." —Zack Dickson la Ambassador Robert Martinez pointed out, "Jose Cuervo has a his- tory of crafting tequila dating back over 200 years. With Jose Cuervo Tradicional Silver we are using traditional distill- ing methods to craft a high-end tequila with modern versatility." Cuervo Tradicional Silver by pouring a handful of delicious cocktail creations. Stingaree bartender Tracy English explained, "Jose Cuervo Tradicional Silver has sold well for us in the few months that we have had it behind the bar. We like it because of PHOTO: STACEY TAXIN F riends and lovers of all things Chilean celebrated the opening of a new emporium in New York City dedicated to the food, crafts, design and wine of the South American country. Occupying a corner glass storefront in SoHo, two Chile-centric enterprises divide the space. Puro Chile, on one side, showcases Chilean culinary products, design and crafts as well as tourism. Puro Wine, on the other side, features more than 150 labels from nearly 50 wineries. In addition to the well-known brands, oenophiles will be able to purchase hard-to-fi nd cult wines. Prices will range from $8.25 to $115, but the bulk of the offering is priced $15–25. The privately-owned initiative is New York–based and was founded by a group of entrepreneurs headed by CEO Mauricio Banchieri, a former tele- communications executive. —Lana Bortolot New dedicated store features a world of Chilean wines Puro Chile wine store in SoHo (NYC). PHOTO: STACEY TAXIN F dedicated to the food, crafts, design and wine of the South American country. in SoHo, two Chile-centric enterprises divide the space. Puro Chile, on one side, showcases Chilean culinary products, design and crafts as well as tourism. Puro Wine, on the other side, features more than 150 labels from At the opening of Puro Chile (left to right): Juan Somavia, Global Di- rector, Wines of Chile; Mauricio Banch- ieri, CEO of Puro Chile; Rene Merino, President of Vinos de Chile; Tulio Vera, President of Puro Chile. 16 / the tasting panel / january–february 2010 Tradicional, with modern versatility Jose Cuervo ambassador Robert Marti- nez leads an informative tasting of Jose Cuervo Tradicional Silver. Jose Cuervo Tradicional Silver lends itself to a variety of cocktails. Here, Stingaree bartender Tracy English pours a Pomegranate Martini made with Jose Cuervo Tradicional Silver, pomegranate juice and lime. Puro Chile wine store in SoHo (NYC). Chile comes to Soho