46 FA L L 2 0 2 6 I C A S Q U A R T E R L Y
I remember talking to a cinema theater complex manager in South America about
10 years ago who told me that presenting the original language only—instead of
the localized, dubbed version—could drop ticket sales by up to 90% for certain
titles. That shocked me.
Localization Mixing
for Animation:
How to Avoid Getting
Lost in Translation
b y D a n i e l V a s q u e z V . C A S
Daniel Vasquez V. CAS
