Issue link: https://digital.copcomm.com/i/5037
360 Vodka Representing the green movement, 360, with its recyclable pressure cork closure, has a goal: to be the most eco-friendly vodka on the planet. Its current promotion, "Trees to Last a Lifetime," branches out to local bars for the next few months, leaving behind a mes- sage. In Los Angeles, for every 360 cocktail sold, a tree will be planted in the city. Now that's spending, sustainably. McCormick Distilling Co The 360 Wasabi-Tini 360 vodka Ginger purée Agave nectar Sour mix Splash of 7-Up Russian Standard Smooth and pure, Russian Standard Original vodka was introduced to the U.S. in 1998, as the first au- thentic Russian premium vodka. What better drink to tout than the Moscow Mule, a cocktail that was actually concocted on L.A.'s Sunset Strip in 1941 at the Cock 'n Bull tavern. As part of its original mar- keting, the Moscow Mule was served in a copper mug. The use of ginger beer adds the kick—hence the reference to the mule. The Moscow Mule Russian Standard Original vodka Ginger beer Squeeze of lime Cooranbong This ten-times-distilled Aussie vodka delivers the scents from which it is made: Shiraz grapes from in and around the Barossa Valley. In line with winemaking practic- es, only the fruit is used, no stems, to assure its pure and distinct flavors of plums and sweet apples. G'Day Imports The Pamapolitan Cooranbong vodka Pama pomegranate liqueur Triple sec Sweet & sour mix Bombora and Cooranbong vodkas from Australia are made from Aussie-grown red grapes. They are both award-winners from the San Francisco World Spir- its Competition. Effen From its func- tional packag- ing—a rubber non-slip sleeve around the mid- section makes the bottle easy handling when a server's hand is wet, while also providing insulation to keep the vodka cold longer—to the century- old Dutch recipe that was perfected by today's bartenders for bartend- ers, Effen vodka is a crisp, clear premium wheat- based vodka with a con- temporary vibe. Beam Global The Wild Effen Martini Effen Raspberry vodka DeKuyper Luscious Mixed Berry Medley Splash triple sec Drop of grenadine Blueberries and raspberries for garnish Beam Global's dynamic duo. Jim Piser shows off his Effen bottle while Brandon Bartlett tries to get out of the VOD BOX. december 2009 / the tasting panel / 85 Eric Davison and Chris Stenger of Russian Standard serve the Moscow Mule the original way, in a copper mug.