The Tasting Panel magazine

Dec 09

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A s Vice President of Marketing for Baileys, Bill Topf travels from the U.S. to the brand's country of origin on occasion to meet with his global colleagues. He says it's no surprise that Baileys Original Irish Cream and its other flavors do really well in Ireland. "The Irish people are very proud of this true Irish brand. Of course, everyone over there is also drinking Guinness, but you have to drink something else some- time," Topf joked in mid-November, after returning from his latest trip to the Emerald Isle. "They're very proud of their heritage, and they know we're important to their economy. It seems that just about everyone over there knows someone who runs a farm with cows that sell their cream and milk to Baileys." Topf says that, backed by the power of international distributor Diageo, Baileys is the seventh largest brand in the world and one of the few that can be found just about anywhere. The U.S. is Baileys' largest market in volume and saw another strong year in sales; the brand's num- Baileys is the spirit of the holidays—past, present and future by Anthony Head Making Co At Draeger's Market in San Mateo, CA, the Baileys Mousse Cake (pictured here) can be special-ordered.

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