Issue link: https://digital.copcomm.com/i/22819
editor’s note Who will get Oscar’s attention? I By RANDI ALTMAN EDITOR-IN-CHIEF raltman@postmagazine.com ’d like to begin this column with a hearty, Happy New Year! Let’s hope that 2011 finds more stu- dios hosting more work in the coming months. While we lost some great companies in 2010,most recently Asylum VFX, we have seen some growth and expansion, and we hope there’s more to come. Most pros I’ve spoken with recently say they are busy.They have found ways to add services without adding overhead, and they have adopted new ways of doing business. Dashing’s Rob Moggach, for ex- ample, discusses his new studio’s business plan in our “VFX for Spots” feature on page 28. A big topic this time of year is the Oscars.And Post, in addition to hosting a special section on our new Website, offers our “Best Bets” feature this month on page 22. Iain Blair, who has interviewed countless Oscar winners for Post Magazine, tackles the films and filmmakers most likely to garner at- tention from the Academy. Michael Tronick, editor of The Green Hornet (our cover story this month, see page 18), took time out of his busy schedule to share his Oscar picks.“For Best Cinematography, Roger Deakins’ work on True Grit is exceptional, as usual. I had the POST SCRIPT SeamBi creates new ad opportunities S eamBi has developed technology that enables brands to seamlessly integrate their product or message into finished television content.The technology is DVR-proof, and, unlike traditional spots, cannot be skipped since it is a part of the show itself. To better describe it, think of a show that By MARC LOFTUS SENIOR EDITOR mloftus@postmagazine.com has products or signage added to it, seamlessly, after the show has been posted.A CG billboard might be added in an outdoor scene, promoting a major automaker. Indoors, a shopping bag might be placed on a table with a fast food chain’s logo. In both cases, these sales opportu- nities were added after the show finished post production.And, better yet, the sponsors can be changed for different markets and throughout a run in syndication, providing on-going opportu- nities for generating revenue. 20th Century Fox Television is already using SeamBi’s technology in the syndicated run of shows such as How I Met Your Mother and My Name is Earl, but the process is not limited to syndicated programming and can be used to insert sales opportunities into the initial net- work broadcast of content. Roy Baharav is the CEO and co-founder of SeamBi, which got its start in Israel in 2005, and 2 Post • January 2011 good fortune to see a film print at the Motion Pic- ture Academy’s Goldwyn Theater,” explains Tron- ick. “Deakins’ true gift is enveloping the audience in any era the movie takes place, and capturing the Old West for this film is no exception. Choices from wide, expansive landscapes to sub- tle choices in lighting more intimate shots are al- ways consistent with good storytelling and keep- ing the audience engaged. “The Coen brothers have a gift for remark- able and memorable characters, and Deakins’ work enhances each performers unique contri- butions to the story. It’s like comfort food; you enjoy every morsel,” concludes Tronick. From the audio post world, Rex Recker, mixer/partner at New York’s AudioEngine, offers this: “The Social Network is the slam-dunk winner for a Best Picture nomination.The movie deals with big ideas in an extremely entertaining way. Nobody can tackle the important issues of con- temporary culture like David Fincher. He should also get a nod for a Best Director nomination.” Who are your favorites? Share them with Post and we’ll run them online! EDIT ORIAL RANDI ALTMAN Editor-in-Chief (516) 797-0884 raltman@postmagazine.com MARC LOFTUS Senior Editor (516) 376-1087 mloftus@postmagazine.com KEN MCGORRY Consulting Editor mcgorry@optonline.net CHRISTINE BUNISH Film& Video RON DICESARE Audio BOB PANK European Correspondent bob.pank@virgin.net DAN RESTUCCIO West Coast Bureau dansweb451@aol.com IAIN BLAIR Film MICHAEL VIGGIANO Art Director mviggiano@postmagazine.com AD VER TISING MARI KOHN National Sales Manager (818) 291-1153 cell: (818) 472-1491 mkohn@postmagazine.com GARY RHODES Eastern & Intl Sales Manager (631)274-9530 cell (516)410-8638 grhodes@copcomm.com KEITH KNOPF Production Director (818) 291-1158 CHRIS SALCIDO Account Manager (818) 291-1144 set up an office in LA back in 2008. He describes an efficient three-step process that allows for these ongoing revenue opportunities. The first step is the “discovery” stage, in which SeamBi works with a show’s producers to find and approve opportunities within already-pro- duced programming.They also work to define the look of those opportunities, making sure they will integrate seamlessly.The second step involves the SeamBi sales platform, which allows content owners to decide who can sell that inventory on the local, national, and inter- national level, and what products are appropri- ate in that space. The third step is an automated production and distribution process for inserting logos and delivering the final product. Modern VideoFilm is a partner with SeamBi, housing their technology, helping to deliver programming and making sure everything meets broadcast standards. SeamBi has created a library of hundreds of CG models that can be inserted into program- ming to present sales opportunities.Advertisers are guaranteed that their logo appears between :08 and :12, and represents 10 percent of the viewing area.To see examples of effective sales insertions, check out the PostWebsite. www.postmagazine.com csalcido@copprints.com CUSTOMER SERVICE 620 West Elk Ave, Glendale, CA 91204 csr@postmagazine.com (800) 280 6446 opt 2 (publishing), opt 1 (subscriptions) REPRINTS Reprints (781) 255-0625 • (818) 291-1153 LA SALES office: 620 West Elk Avenue, Glendale, California 91204 (800) 280-6446 WILLIAM R. RITTWAGE President / CEO See us on Post Magazine is published by Post, LLC,a COP communications company. Post does not verify any claims or other information appearing in any of the ad- vertisements contained in the publication, and cannot take any responsibility for any losses or other damages incurred by readers in reliance on such content. Post cannot be held responsible for the safekeeping or return of unsolicited articles, manuscripts, photographs, illustrations or other materials. Subscriptions: Address all subscription correspondence to Post Magazine, 620 West Elk Ave, Glendale,CA 91204. Subscribers may also contact customer service at (800) 280 6446, opt 2 (publishing), opt 1 (subscriptions) or send an email to csr@postmagazine.com For change of address please include the old and new address information, and if possible, include an address label from a recent issue. Subscriptions are available free to qualified individuals within the United States. Non-qualified 1 year rates: USA $63.00. Canada & Mexico $94.00. All Other Countries $133.00.Airmail Delivery is available for an additional $75.00 annually. Postmaster: Send address changes to Post Magazine, P.O. Box 3551, Northbrook, IL 60065-3551. Please send customer service inquiries to 620 W. Elk Ave., Glendale,CA 91204