Audiofor Spots The Web’s expanding role. By Ron DiCesare
The demand for commercials to run on the Internet is on the rise.The convenience and accessibility of playing media on the Web may be in exchange of the quality of the audio and video. Recent history has shown how consumers have favored the convenience of MP3s in the music industry over any of the high-resolution audio formats. Could running commercials on the Web be the metaphorical VHS verses Betamax?
BONGO POST At Bongo Post (www.bongopost.com) in Sacramento, CA, CEO/creative director/composer/sound designer Bob Smith has a distinctive approach to audio post for commercials.“One thing we focus on is what I call removing post from post production.What I mean is that we are integrated in the process with the advertising agency right from the very beginning.We try to be there for the conceptual stage where we talk to the creative director, the writer, the art director, and bounce ideas off of each other.We love that be- cause we have the opportunity to interject what can be done with sound de- sign early on.We try to instill in all our clients the importance of taking the post production into the preproduction stage.”
740 Sound Design worked on these Travelers Insurance ads. Watering Holeand Rattle Snake are examples of how the team was given the opportunity to experiment with sound.
