Post Magazine

September 2010

Issue link: https://digital.copcomm.com/i/16039

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SERVING THE INDUSTRY FOR 25 YEARS 2 EDITOR’S LETTER Feel-good stereo 3D By Randi Altman 2 POST SCRIPT New business: 3D stereo conversion By Marc Loftus 4 BITS & PIECES What’s new in post 4 TECHNOLOGY 18 DSLRs Finding post workflows for these new cameras. By Christine Bunish 38 DIGITAL INTERMEDIATES Some of the latest technology and work in the DI space. By Marc Loftus VFX 46 PEOPLE 26 VFX FOR FILMS Vicious parade dragons, 3D zombies and pretty butterflies. By Randi Altman AUDIO 30 AUDIO FOR SPOTS The Web’s expanding role. By Ron DiCesare 30 UPDATES FROM IBC TUTORIAL Shader recipes — translucent materials in Maya WEB EXCLUSIVE Today’s post environments demand better data storage options By Fadi Albatal EDUCATION 38 Motion Theory (www.motiontheory.com) in Venice, CA, worked directly with Target on this all-CG spot that promotes the retailer’s new fresh produce department. The studio referenced Pixar’s style, creating hundreds of elements and 10 main characters. In just over two weeks, Motion Theory produced a :15 version of A Better Bullseye, and then spent another month fleshing out a :30 edit. They used Maya, Cinema 4D, MotionBuilder and V-Ray on the project. Turn to page 14 for complete details. www.postmagazine.com Bonus content: Hirings in the VFX and game industries are picking up. By Jennifer Austin This Month In Keeping tabs of the industry’s movers & shakers 48 REVIEW GenArts Monsters GT By Dave Basulto 12 DIRECTOR’S CHAIR Rob Reiner — Flipped By Iain Blair 14 COVER STORY Motion Theory hits Bullseye for Target By Marc Loftus 16 EDIT THIS! The Gates: shot on Red, edited on Avid. By Randi Altman 43 POSTINGS A graphic glimpse of some recent projects 26 44 PRODUCTS The latest in hardware & software 45 HIGHER LEARNING Studios slowly start to hire again By Jennifer Austin • The complexity of game characters • Inception: The tech behind the dream invasion • Creating the world of “Amazonia” • Pixar pushes new techniques in Day & Night September 2010 • Post 1 AUDIO CIRCUS/LOONEY TUNES FRAMESTORE/NANNY MCPHEE ARU CHICAGO LADY GAGA/STEELE ON OUR COVER

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