Post Magazine

May/June 2023

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www.postmagazine.com 9 POST MAY/JUNE 2023 BITS & PIECES FINAL CUT PRO COMES TO IPAD CUPERTINO, CA — Apple (apple.com) has unveiled Final Cut Pro and Logic Pro for iPad, making the video editing and music production tools more afford- able and available to content creators. Both releases take advantage of touch interfaces that allow users to enhance their workflows with the immediacy and intuitiveness of Multi-Touch. Final Cut Pro for iPad introduces a powerful set of tools for video creators to record, edit, finish and share media, all from one portable device. Logic Pro for iPad offers a complete collection of tools for songwriting, beat making, recording, editing and mixing. The apps are now available on the App Store, with subscription pricing of $4.99 per month (or $49 per year). Final Cut Pro for iPad features a new jog wheel that makes navigating the editing process easy. Users can navigate the Magnetic Timeline, move clips and make fast, frame-accurate edits with just the tap of a finger, and with the immediacy and intuitiveness of Multi-Touch gestures. With the Live Drawing feature, users can draw and write directly on top of video content using Apple Pencil. On iPad Pro with M2, Apple Pencil hover unlocks the ability for users to quickly skim and preview footage without ever touching the screen. With the pro camera mode, video creators can shoot high-quality video in portrait or landscape orientation, monitor audio and available recording time, and manually control settings, like focus, exposure and white balance. Creators can capture, edit and publish from a single device while in the field, and on iPad Pro with M2, users can record in ProRes. With multicam video editing, clips can automatically be synchronized and edited together, allowing users to switch angles in a multicam clip setting with just the touch of a finger. Final Cut Pro for iPad harnesses the power of Apple silicon and machine learning to speed up time-consuming editing tasks. With Scene Removal Mask, creators can quickly remove or replace the background behind a subject in a clip without using a green screen. Auto Crop adjusts footage for verti- cal, square and other aspect ratios. And with Voice Isolation, background noise can easily be removed from audio captured in the field. Video creators can also choose from a vast library of audio and video effects, transitions, HDR backgrounds and soundtracks. Supported media can be imported from Files or Photos and saved directly inside a Final Cut Pro project. Final Cut Pro for iPad also supports the ability to import projects created in iMovie for iOS. PICTURE SHOP RENOVATES, EXPANDS HOLLYWOOD FACILITIES LOS ANGELES — Picture Shop (pictureshop.com), Streamland Media's pic- ture division, has expanded and extensively renovated its Sunset and Seward picture post production facilities, both of which are located in the heart of Hollywood. Picture Shop's facility at 6040 Sunset Boulevard spans 115,000 square feet over six floors at the Sunset Gower Studio lot. With five color bays and 11 edit rooms included in the expansion, the Sunset facility now offers filmmakers five first-class DI theaters, 13 color bays, 22 online edit rooms and 55 offline rental rooms. Architect Bruce Bolander brought his experience in design for the post industry to the assignment, which also includes modified common spaces and meeting rooms. "We've invested millions of dollars to ensure that we have world-leading tech- nology and optimum environments in place for color grading, editorial and work- flow management, with the goal of serving our clients at the highest level," ex- plains Picture Shop president Cara Sheppard. "We've spent our time focusing on their needs, putting the industry's most advanced tools in their hands, all in a beautiful and stylish environment that fuels creativity. The team has done an incredible job and I look forward to seeing our clients' work take flight." Ghost VFX, Streamland Media's VFX division, and Picture Head, Streamland Media's marketing division, are co-located at the Sunset complex. The divisions are all securely connect- ed to locations around the world, with access to the company's global talent pool. Production, operations and support teams will be based at the facility, offering 24/7 client assistance. The building is also Streamland Media's global headquarters. Nearby, Picture Shop's 861 Seward facility has also been renovated. The locations currently feature two grading theaters, with a third set to open this spring. All have high-speed connectivity to the main Picture Shop facility at Sunset, as well as Picture Shop's facility in Burbank. Beyond its Los Angeles facilities, Picture Shop has locations in New York, Toronto and Vancouver, with international locations in the UK that include London, Manchester, Bristol, Wales and at Pinewood Studios. The company's recent credits include the feature films The Fablemans, Guillermo del Toro's Pinocchio and Women Talking, as well as Disney's The Little Mermaid.

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