Issue link: https://digital.copcomm.com/i/148134
COVER STORY a spirit in our bar program that infused cognac and vodka together," explains Beamer's General Manager CJ Provencio. "With Twenty Grand, we're able to attract two different types of customers with one great new product." This level of attraction Beamers' patrons show for Twenty Grand has a lot to do with the beverage's stellar Good as Money campaign, according to Provencio. "With all the marketing and advertising that is behind Twenty Grand," she explains, "more and more customers are starting to really ask about it and ordering it." And once her clientele try it, most of them quickly determine that the beverage's novel flavor composition is delicious enough to stand proud on its own. We've found that our customers prefer it by itself on the rocks," she says. "They like it this way because it allows them to really enjoy its unique taste." An Automatic Cult Favorite Continuing from New York to Los Angeles, from Detroit to Houston, smooth taste, versatility and shelf appeal have made it an automatic cult favorite at both on- and offpremise establishments. From bottle service to bulletproof, the brand's crossover ability in the marketplace is noteworthy. Even though Twenty Grand has great trade representation and an incredible media campaign, the brand is making its own weather. Twenty Grand is indeed Good as Money, and shows no signs of slowing its continual pattern of growth and consumer demand. To check out the unique cocktail recipes and learn more about the brand, go to 20GrandVodka.com or check with your local distributor representative. Cocktail waitress April Leiva with Twenty Grand at Beamers Nightclub in Dallas, where the new cognac-infused vodka is proving extremely popular. 76 / the tasting panel / august 2013 TP0813_066-103.indd 76 7/24/13 9:50 PM