Issue link: https://digital.copcomm.com/i/148134
COVER STORY Good as Money by Timothy Smith I t's one thing to create a new spirit. It's another entirely to create a new spirits category. Every few years a spirit comes along that pleases the palate and catches the imagination of the American consumer, such as Grey Goose or Patrón, to name a couple. It looks like Twenty Grand has literally caught magic in a bottle. Word on the street is don't wait too long to get on board with this movement. While shelf movement is great, percentage of repeat buy is way above the norm. The brand comes in Twenty Grand Original 80 proof, Twenty Grand Black 100 proof and all new Twenty Grand Rosé. All are available in 1.75 L, 750 ml, 375 ml, 200 ml and 100 ml. The bottle is as high-end as it gets, and its contents an incredible blend of the finest French spirits, all at a modest mid-premium price. Take high volume, times high margin and the result is exponential profit with Twenty Grand. Curiosity and Enjoyment "Twenty Grand is like nothing else in the spirits world," explains Terry Thomas, President of the National Consolidated Licensed Beverage Association and Michigan Black Bar Owners Association. "When I was first introduced to Twenty Grand, I was very impressed. Twenty Grand is truly a one-of-a-kind spirit creating a whole new category. The taste profile is as unique and versatile as some of the big players in the industry." Beamers, Baby! There are two types of libations drinkers that Beamers Nightclub tends to attract: those that are into vodka, and those that dig cognac. So it makes perfect sense that the Dallas, TX, club would be interested in picking up what Twenty Grand is putting down. "We were definitely intrigued by the concept of being able to have 74 / the tasting panel / august 2013 TP0813_066-103.indd 74 7/24/13 9:50 PM