Issue link: https://digital.copcomm.com/i/1480624
lightbulbs to provide signage illumination, which was more period-appropriate in the early 20th century. Using Doug Chiang's keyframe illustrations, I set about refining the signage that he had roughed in and doing elaborate renderings of each to sell the ideas. Some, such as the fireworks station, went through many different phases. I'll admit that I grew quite attached to the pinwheel version —which features spinning dials of exploding fireworks going off, but it was deemed too small and I kept going. Instead of getting frustrated, I considered it an opportunity to design something else. It was all so fun, so what did it matter? For my last version, I found some old Victorian valentines that I worked into the design, giving it more of a sideshow look, with cloth banners and large can lights on the "fireworks" lettering that better matched the size of the lettering in Doug's drawing. I went through quite a few designs for all the Pleasure Island signage. For "Sugar Mountain," I used the keyframe illustration as a base and further refined the signage with gumdrop footlights, Tyrolian brackets and candy-coated lettering. For "Clock Stoppers," I replaced the hands of the clock with croquet mallets and edged it with electric lightbulbs. While researching concepts for working on "Camera Obscura," I had found some art nouveau research that I really loved but realized that it moved too far away from the keyframe sketch. So, it was redesigned to elaborate on what Chiang had already done. The Seaside Town of Collodi I was initially hired for about six weeks, but I found myself longing to stay on the film to make a greater contribution to the overall look of the graphics. Because the design of the town was still being worked on, there weren't elevations of the facades and the set decorating team hadn't decided on what kind of shops Collodi should feature. So, I hatched a plan to continue my involvement in the project. I said to Stefan and Doug Meerdink, "What if I do a signage palette that will establish the look but won't be specific to any building? That way, when you get to England, you can put it up on the wall and be that much ahead of the game." They agreed. C. THE FINAL IDEA FOR THE CAMERA OBSCURA SHOP BRINGING IT IN LINE WITH DOUG CHIANG'S ORIGINAL ILLUSTRATION. D. THE FINAL DESIGN FOR SUGAR MOUNTAIN EXTRAPOLATED FROM AN ILLUSTRATION BY DOUG CHIANG. E. AN IDEA FOR THE "CLOCK STOPPERS" RIDE WHERE KIDS SMASH- UP BEAUTIFULLY MADE CUCKOO CLOCKS. THIS IS ESPECIALLY BAD FOR PINOCCHIO BECAUSE THAT'S WHAT HIS 'FATHER' DOES FOR A LIVING. F. THE FINAL DESIGN FOR THE FIREWORKS STAND. G. PLEASURE ISLAND. IMAGE FROM THE FINAL FILM. H. DESIGN FOR A TOWN WAYFINDING SIGN. G H