ADG Perspective

September-October 2022

Issue link: https://digital.copcomm.com/i/1480624

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4 4 P E R S P E C T I V E | S E P T E M B E R / O C T O B E R 2 0 2 2 As a Graphic Designer, there's a lot to be said for not having to worry about gravity. No worrying about a sign falling off a wall that can't be screwed into at the location, no wet street flyers with ink running down the page due to those pesky raindrops falling from the sky, and no teetering ladders while trying to measure a street sign above a busy avenue. When designing for animation, it's pure inventiveness and creativity in a totally imagined world with almost no physical limitations. One can make elaborate signs with many whimsical moving parts, things that float in the air by themselves, and things that characters can walk right through if the script calls for it. The freedom of it is very liberating for a Graphic Designer who works in storytelling—nothing in the graphic world would needs to be produced by a vendor. Pinocchio was the first film I worked on after COVID shutdown in-person work in 2020, and it required everyone to work from their home bunkers. Supervising Art Director Doug Meerdink contacted me to create some posters and newspapers for the street scene that opens the movie as Jiminy Cricket introduces the characters. Meerdink explained " W h e n Y o u W i s h U p o n a S t a r " D E S I G N I N G C O N C E P T G R A P H I C S F O R D I S N E Y ' S P I N O C C H I O B Y K A R E N T E N E Y C K , G R A P H I C D E S I G N E R Written by Carlo Collodi in 1883, The Adventures of Pinocchio tells the story of Geppetto, a woodworker and toy maker, who longs for a son. Directed by Robert Zemeckis, the story is set in Collodi's native land —Italy. Produced by Disney, the film was designed by Stefan Dechant and Doug Chiang, with set decoration by Tina Jones and supervising art direction by Doug Meerdink. A

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