Issue link: https://digital.copcomm.com/i/14320
■ ■ ■ ■ Interactivity Taken for a Ride 62 July 2010 Combining CG and live action to create a unique, interactive hybrid experience By Karen Moltenbrey Lexus has rolled out a hybrid fi lm/game experience that enables potential customers to experience its upcoming CT 200h luxury-hybrid vehicle. Everything in the featurette was fi lmed live action except for the CT 200h, which is CG.