Issue link: https://digital.copcomm.com/i/14320
n n n n Broadcast Ambitious 2010 World Cup football brings South Africa’s VFX and animation artistry to the international stage he FIFA World Cup occurs just once every four years. But for the country South African-based Ministry of Illusion created numerous projects for the World Cup that incorpo- rated local wildlife (below) and landmarks (above) into the scenes. awarded the privilege of hosting the most widely viewed sporting event in the world, the work begins long before the first kickoff. For the 2010 World Cup, held June 11 through July 11 in stadiums throughout South Africa, preparation began when the country was awarded the competition, approximately six years ago. Almost immediately, builders, city planners, government officials, production companies, marketers, and brand executives sprang into action. With the sports world looking to South Africa, the demand for compelling, high- quality animation and visual effects content increased dramatically. Stepping into the field of play was Ministry of Illusion (MOI), a company with more than a decade of experience creating visuals for award-winning features, tele- vision series, commercials, and music videos out of its Johannesburg studio. “Our involvement in creating visual effects and 2D and 3D animation for FIFA World 58 July 2010