The Tasting Panel magazine

July 2016

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Page 52 of 126

50  /  the tasting panel  /  july 2016 SPECIAL SPECIAL REPORT REPORT SPECIAL REPORT SPECIAL SPECIAL REPORT SPECIAL FASHION ICON ZAC POSEN DESIGNS LABEL FOR AMERICA'S NUMBER-ONE PREMIUM PINOT GRIGIO by Jessie Birschbach T o commemorate Ecco Domani's 20th anniversary, Zac Posen has designed an exclusive, limited-edition label for the winery's immensely popular Pinot Grigio from Northern Italy, set to premiere on wine-retailers' shelves and restaurant wine lists nationwide starting this month. Whether you're a fan of the bright, crisp Pinot Grigio or of Project Runway's Zac Posen, this is good news, but the real story here takes place behind the design. Posen's relationship with Ecco Domani reaches back to 2002, when he won the inaugural Ecco Domani Fashion Foundation Award, a spon- sorship that helped stage his first runway show and nour- ished a strong connection to the brand. Says Posen, "Back then, Ecco Domani very smartly realized they could support new fashion innovators through an award. We poured the wine before the event and I had my friend deejay; this got everybody in the right headspace to really enjoy a theatrical and expressive debut. I think these fun factors contributed to the show's success." 50  /  the tasting panel  / july 2016 Full Circle . . . and Lots of Little Circles

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