The Tasting Panel magazine

July 2016

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Page 104 of 126

W hen most consumers think of liqueurs, scenes of holiday and other winter cocktails probably come to mind, with visions of Irish coffee and eggnog dancing in their heads. These patrons are not wrong—liqueurs do exceptionally well in winter and create delicious cocktails during the cold, dark winter months—but as industry insiders, since these spirits can be flavored with every- thing from fruit and cream, to flowers and nuts, we know better than to stick liqueurs in a corner during the summer months. These spirits don't fall short even in the hottest of temps, and to prove this point, we chose some of our favorites for the heatwave. Whether you add them to a tasty adult milkshake or use them to spice up your traditional Margarita, these offerings will wow your customers and refresh their palates. No longer will your customers have visions of sugarplums when they hear the word "liqueur"; now they will think of poolside sippers and dessert cocktails under the stars. Summer, here we come! CATEGORY REPORT 102  /  the tasting panel  /  july 2016 Spirits for all of the Seasons, Even the Hot Ones THE LIQUEURS OF SUMMER

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