The Tasting Panel magazine

November 2013

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LEGENDARY REASONS TO PROMOTE HEINEKEN THIS HOLIDAY SEASON ENTICE YOUR SHOPPERS TO CELEBRATE IN STYLE WITH LIMITED EDITION BOTTLES AND PROMOTIONAL PACKAGING • Heineken 12-packs generate +44% lift in incremental volume during the holidays1 DRIVE REPEAT PURCHASE WITH IN-PACK CODES THAT GIVE YOUR SHOPPERS A CHANCE TO WIN REWARD CARDS* • Heineken shoppers are 61% more likely to repeat purchase during the holidays2 INCREASE YOUR BASKET RINGS WITH COMPELLING OFFERS ON HIGH-PROFIT ITEMS* • KORBEL® CALIFORNIA CHAMPAGNE, America's #1 selling sparkling wine3 • 72% of Heineken consumers are also likely to purchase KORBEL California Champagne4 CONTACT YOUR HEINEKEN USA REPRESENTATIVE FOR MORE INFORMATION! Brewed in Holland. Imported by Heineken USA Inc., New York, NY. ©2013 HEINEKEN® Lager Beer. ©2013 F. Korbel & Bros., Guerneville, Sonoma County, CA. Producers of fine California méthode champenoise champagnes for 131 years. KORBEL is a registered trademark used with permission. 1. Nielsen, Total U.S. Grocery, 2 weeks ending 12/29/12 2. Major Retailer Shopper Card Data, 2 weeks ending 12/29/12 3. Nielsen, Club/Mass plus FDL, 52 weeks ending 1/5/13 *Where legal 4. Spectra, versus average consumers. TP1013_034-65.indd 57 9/23/13 10:34 PM

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