Issue link: http://digital.copcomm.com/i/1010570
1 6 P E R S P E C T I V E | S E P T E M B E R / O C T O B E R 2 0 1 8 NEWS The Redesign of the Art Directors Guild Website B Y S U S A N B O L L E S , C H A I R O F A D G W E B S I T E R E D E S I G N C O M M I T T E E The objective was to create an intuitive, well-crafted and visually compelling online presence that reflects the reputation and talent of the Art Directors Guild as the nexus for excellence in design. At its September 7, 2016 meeting, the Board of Directors formally approved funds for the redesign of the Art Directors Guild website, the culmination of years of research, planning and development at the Guild's Publications & Media Committee. Technologically, the website was falling behind users' expectations of responsive design as a growing number visited on mobile devices. With more members working out of town, there was an increasing need for access to information outside of regular office hours. Visually, the site was coming up short in reflecting the enormous talent of Guild members and was missing the interconnectivity found on sites like IMDb. To shepherd the project, President Nelson Coates created the ADG Website Redesign Committee comprised of two representatives from each of the four crafts. The first committee meeting was held on December 8, 2016—the immediate task at hand, to identify creative agencies whose work the committee admired. Within two months, the committee assembled a short list of award- winning design firms. Letters of inquiry went out THE NEW HOMEPAGE FEATURES A MARQUEE CAROUSEL THAT ALTERNATES UPCOMING EVENTS WITH ADG LOGO REMIXES* THAT PROMOTE THE FOUR CRAFTS. FEATURED MEMBERS IS NOW A DEDICATED SECTION ALLOWING UP TO TWO MEMBERS AT A TIME. THE FEATURED COVER IMAGE IS LINKED TO THE MEMBERS' PROFILE PAGE WHERE VISITORS CAN VIEW THEIR ONLINE PORTFOLIO. *GRAPHIC ELEMENTS FOR THE ADG LOGO REMIXES WERE CREATED BY ADG MEMBERS: TOM TAYLOR, ERIC McGILLOWAY AND ANGUS LYNE, AND EVAN YARBROUGH.