Issue link: https://digital.copcomm.com/i/960891
66 / the tasting panel / april 2018 REPORT Ré RIVAROSE SHINES AS THE FIRST IGP MÉDITERRANÉE SPARKLING ROSÉ WINE TO ENTER THE U.S. MARKET by Karen Moneymaker merican novelist Gertrude Stein once famously said that "a rose is a rose is a rose"—a sentiment that rings espe- cially true as rosé's presence proliferates on bar shelves and wine lists. Yet Rivarose Brut, the first IGP Méditerranée sparkling rosé wine to enter the U.S. market, might pose an exception to that rule, as this "rose" goes by another name: "trailblazer." Rivarose's recent American debut has been decades in the making: The company has produced sparkling wine in Salon de Provence since 1909, making its flagship product the oldest sparkling rosé from IGP Méditerranée. This bolsters Rivarose's reputation in an increasingly-crowded category, according to Julien Lepont, Marketing Director for Rivarose's parent company Veuve Ambal. "Rivarose is hitting U.S. shores at a time when the interest in Located in Salon de Provence, Rivarose has been making sparkling rosé since 1909 and is the region's oldest producer within the category. PHOTOS COURTESY OF IMAGE ET ASSOCIÉS A Heads West Trailblazer A