The Tasting Panel magazine

April 2018

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INDUSTRY SPOTLIGHT 12  /  the tasting panel  /  april 2018 Smith-Madrone Adds Two Distributors A s of February, the estate-vineyard wines of Napa Valley's Smith- Madrone Vineyards & Winery are now represented by distribu- tors in Nevada and Tennessee. Red Rock Wines, based in Las Vegas, and Best Brands, based in Nashville, will be carrying the winery's Chardonnay, Riesling, and Cabernet Sauvignon. The Cook's Flat Reserve will be a special-order item. "We are glad to be working with Smith-Madrone's wines, which mean that we can offer our customers great wines from the Spring Mountain District in Napa Valley," says Allan Nassau of Red Rock Wines. Dos Equis Debuts "Keep It Interesante" Campaign D os Equis is out to prove that "interesting" is not limited to just one man. In an exciting evolution of its "Most Interesting Man" campaign, "Keep it Interesante" aims to showcase the creative edge the brand is known for. The campaign helps fans bring their irreverent stories to life in a way that makes them even more entertaining. After TV commercials debuted in March, the initiative will continue to evolve across social media, digital activations, retail, and out-of-home advertising, as well as at some of the country's biggest events and cultural moments throughout the summer. With the objective of driving Dos Equis volume, increasing share of cans during summer outdoor occasions, and recruiting new drinkers, retailers will see an unprecedented level of support for the new campaign to boost sales and profits. Simple Life Debuts Its New Rosé S imple Life, one of the fastest-growing wine brands from Don Sebastiani & Sons, announced the launch of its new rosé in February. The release joins the existing Simple Life portfolio of Chardonnay, Pinot Noir, and Cabernet Sauvignon. The Simple Life rosé—made from high-quality Syrah, Mourvèdre, and Barbera grapes from Lodi, California—retails for $13 and boasts a gleaming rose- gold color; aromas of wild straw- berry, rose petal, and jasmine; and a well-balanced acidity. "I think our Simple Life wines really speak to the everyday wine consumer who is searching for and enjoy- ing a lot of rosé," says Donny Sebastiani, CEO and President of Don Sebastiani & Sons. "We think this wine is a perfect fit."

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