Issue link: https://digital.copcomm.com/i/837213
www.postmagazine.com 7 POST JUNE 2017 PARK RIDGE, NJ — Sony Electronics (https://pro.sony.com) announced plans for its next-generation CineAlta digital motion picture camera system during the Cine Gear Expo in LA, earlier this month. According to the company, this latest addition to the CineAlta family is being developed through careful research and close collaboration with creative professionals including directors, cinematographers and digital imaging technicians, and new features are based on feedback from industry pros. Some technology highlights and key benefits include: Full Frame 36 x 24mm sensor exclusively designed for this digital motion picture camera; aspect ratio-agnostic — including full frame, super35 4K 4-perf 4:3 anamorphic and 4K spherical 3-perf 17:9; new image sensor enabling exceptional picture quality; maintains the workflow established with Sony's 16-bit RAW/X-OCN and XAVC; com- patible with current and upcoming hardware accessories for CineAlta cameras (DVF-EL200 full HD OLED viewfinder, AXS-R7 recorder, AXS- CR1 and AR1 card reader, AXS and SxS memory cards). See page 30 for our full report on cameras. BITS & PIECES 2C BOOSTS TEAM WITH TRIO OF CREATIVE DIRECTORS MIAMI — 2C Creative (www.2c.tv) has strengthened its team with a trio of creative directors. Long-time staffers Marni Wagner and Ben Frank have been promoted into the role, while Larry Wiener joins the Miami- based creative agency from Eclipse Creative, where he most recently served as VP creative. Wagner and Frank each joined 2C in the role of writer/producer in 2007 and 2008, respectively and have played integral parts in the creative agency's successes. Wagner began her career as an executive assistant on the Sony lot in Los Angeles and later worked as a field producer who traveled across the country for different networks. At 2C, Wagner has worked on a range of projects, including CMT's launch promo for Nashville, which was nominated for a PromaxBDA Global Excellence Award. Frank got his start working for various affiliate stations as a writ- er-producer-editor on news topicals, special reports and image spots. Among his numerous accomplish- ments at 2C, Frank worked on the season launch promos for HBO's Eastbound & Down, USA Network's Shooter and CNN's Anthony Bourdain: Parts Unknown. Prior to Eclipse, Wiener was a supervising producer at Discovery Channel, handling 360-degree campaigns for such new and re- turning shows as Naked and Afraid, Moonshiners and Alaskan Bush People. Additionally, he has held cre- ative marketing positions at Tribune, CBS and Fox Networks. SONY ANNOUNCES NEXT-GEN CINEALTA CAMERA Frank Wiener Wagner