Issue link: https://digital.copcomm.com/i/8037
LIVEMAGS.NET MARCH>>10 39 GREEN SCENE EDITOR ANA ROTHWELL ana@rothwellpromotion.com I f you've ever fallen in love with a cosmetic, skin care product or fragrance — whether found at Whole Foods, Victoria's Secret or Bloomingdale's — there's a good chance that Vince Spinnato was somehow involved in its development. The Orange County-based cosmetic chemist has more than fifteen years of experience from conception to launch, in personal care, cosmetics and fine fragrances. His background includes studies in chemistry and international business, as well as a two- year apprenticeship with an international hair and skin care company. At that company, Spinnato created formulations with transdermal delivery systems and custom packaging. At the same time, he refined and developed new personal and cosmetic treatments while continuing to hone his team and leadership skills. Over the years, Spinnato went on to create products for a range of companies, from the world's top brands to natural and organic food retailers. He also collaborated in personal care products and fine fragrances with celebrities including Jennifer Lopez and Jessica Simpson. He is known for his vigilance in selecting the best and most effective ingredients and has written for the world's top magazines, as well as appeared on television and at industry seminars. One of Spinnato's current projects is Zodiac Baby, the brainchild of another Southern California entrepreneur: Teny Kureghian. Spinnato's collaboration with Kureghian on Zodiac Baby has grown into a relationship of friendship and respect. Luxuriously natural, earth-and-body-friendly skincare used to be the exclusive domain of women. But this new company is aiming for the stars in its bid to extend the benefits of great skin to the most delicate of all consumers--babies. Zodiac Baby will feature a series of products in custom fragrances designed to dovetail with each zodiac symbol. For example, curious and imaginative Gemini babies will have a corresponding lavender-based scent while passionate Scorpio is paired with a citrus-and- vanilla scent. "Basically, we identified some strong characteristics within the zodiac profiles," Kureghian says. "We then took that personality profile and worked to find a fragrance with certain notes that link to that personality." According to Spinnato, more than 100 possibilities were considered before the final 12 fragrances were created. The line's shampoo and body wash, as well as its lotion, WRITER>>CANDACE YACONO Spinnato's Baby