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October 12 - November 2, 2015 4 Working World l WorkingWorld.com W ith help from getAbstract, the world's largest library of business book summaries, Working World takes a quick look at the TOP 5 Business Books. 1. THE MEMBERSHIP ECONOMY Business models that convert consumers into enthusiastic members fuel the "Membership Economy." Digital connec- tivity, communication technology and cheap cloud storage pave the way for an evolved business model that Silicon Valley consultant Robbie Kellman Bax- ter calls the "Membership Economy." Some businesses, such as SurveyMon- key or Match.com, are entirely sub- scription-based. Others incorporate membership options and principles into existing structures. Membership organi- zations, like Netflix and Spotify, build on- going, mutually beneficial relationships with members. getAbstract – a mem- bership organization itself – recom- mends this well-researched, organized primer to students and leaders curious about the benefits and drawbacks of this business model. Robbie Kellman Baxter | McGraw-Hill 2015 | 288 pg. | ISBN: 9780071839327 2. CAPTIVOLOGY Does your mind flit from thought to thought? Do you have problems concentrating? Are you multitasking now? Well, stop. Keeping up with today's volume of incoming headlines, tweets, texts, posts, alerts and updates requires a brief, hoppy attention span and constant multitasking – breathlessly doing several things at once. Possibly, you want to know only tiny bits about the new weight-loss fad, the best cities for nightlife or dogs that ride skateboards. The activities that support your real priorities – your personal life, work, school or civic activities – require more sustained, rigorous concentration. Ben Parr, an expert on attention, engages readers with his insightful digest of relevant research and his real-world examples of the "three stages of attention" and the "seven captivation triggers." getAbstract recommends Parr's balanced advice to managers, entrepreneurs, marketers, educators and anyone who seeks to capture someone else's full focus. His presentation is packed with useful specifics and is a pleasure to read. All you have to do is pay attention. Ben Parr | CAPTIVOLOGY: The Science of Capturing People's Attention by Ben Parr. Copyright © 2015 by Ben Parr. Published by arrangement with HarperOne, an imprint of HarperCollins Publishers 2015 | 256 pg. | ISBN: 9780062324191 3. YOUR BRAIN AT WORK Understanding how your brain works can help you boost your mental processes, improve your focus and cope with stress. Leadership de- velopment expert David Rock applies cognitive science to life in the workplace with surprisingly practical results. He explains and applies numerous studies on memory, focus, attention and consciousness. His warn- ings about people's mental limits prove direct and sobering. You'll multitask less FEATURED ARTICLE by getAbstract Top Business Books