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October 12 - November 2, 2015 5 Working World l WorkingWorld.com after reading his insights – but you'll achieve more and have a better experience as a result. Some of Rock's tips may be hard to apply, but your focus will improve as you try to work with them. getAbstract recommends his readable, useful insights on how the brain works, how to improve its function, and how to boost and sustain your ability to focus. David Rock | YOUR BRAIN AT WORK: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long by David Rock. Copyright © 2009 by David Rock. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers 2009 | 304 pg. | ISBN: 9780061771293 4. THE ESSENCE OF VALUE Objects have no intrinsic value. Their value derives from people's reactions to them – here codified by 80 parameters of value. Objects have no intrinsic value. Their value depends on the reactions of people who observe them. Mario Pricken catalogs the factors that people consider valuable. He analyzed 300 different products, artworks, events and organizations to discover 80 different "parameters" that signify value to consumers, collectors, and others. Planners and developers can refer to these parameters to instill value in their offerings. Pricken's book is beautifully illustrated, entertaining and fascinating. getAbstract recommends his insight and approach to product designers, developers, marketers, branders, CEOs, media professionals, and anyone who wants to imbue a product or service with increased value. Mario Pricken | Wiley 2014 | 252 pg. | ISBN: 9783895784460 5. THE DECODED COMPANY Mining employee "ambient data" helps create a more efficient, trusting work environment. Contemporary shopping means giving up personal data. Some organizations gather similar data about their staff members. Every email, phone call, e-calendar entry and pass card swipe in the workplace forms a detailed profile of each employee. With this data, firms can tailor training, coaching and assignments to individual workers. Leerom Segal and Aaron Goldstein – leaders of Canada's Klick Health – and writers Jay Goldman and Rahaf Harfoush explain that knowing your workforce intimately is as important as knowing your customers. Klick uses artificial intelligence that analyzes data and gives advice on training, hiring and firing for the benefit of companies and their workers. Whether you agree with this approach to talent management or think it could portend an invasion of privacy, getAbstract recommends the authors' findings and fascinating stories to CEOs, CIOs, HR and IT managers, and anyone concerned about privacy issues. Leerom Segal, Aaron Goldstein, Jay Goldman and Rahaf Harfoush | From THE DECODED COMPANY by Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company 2014 | 326 pg. | ISBN: 9781591847144 Reviews provided by: JOB OPPORTUNITIES If you are a compassionate and dedicated individual interested in selling a product you can believe in, we'd like to talk with you! • We are looking for motivated and bilingual Pre-Planning Advisors to join our team. • Paid training • Excellent income potential • Health benefits (medical, dental, vision, life) • 401(k) Retirement Savings Plan with company match • Career advancement opportunities For more information on how you can make a difference, please contact Jaime Nimra Velazquez at 1-888-416-6440. jaime.velazquez@sci-us.com 12070 Telegraph Rd., Suite 203, Santa Fe Springs, CA 90670 EOE