Issue link: https://digital.copcomm.com/i/44484
ofConvention Sales andMarketing for the Virginia Beach Convention and Visitors Bureau (CVB). He adds, "Our commit- ment to grow this market segment is demonstrated by the CVB hav- ing a dedicated sales manager focused on this market, advertis- AL HUTCHINSON ing in targeted military reunion publi- cations and exhibiting at military reunion tradeshows." Currently, the CVB averages 17 mil- itary reunions a year and says this mar- ket is actually increasing, with many Vietnam Veterans planning reunions for fellow soldiers. The CVB also says that while they do book about two or three military reunions that are specifi- cally African-American groups, most of the those reunions are geared towards former shipmates reconnecting. Typically these reunions are held April to May or in September and October, with groups arriving Wednesday and departing on Saturday. And since Virginia Beach is a military-friendly city, the CVB says most hotels offer competitive rates year-round. The CVB also hosts approximately 10-15 family reunions a year. The groups usually stay two to three nights and since July is a peak month for reunions, a money-saving idea might be to schedule your event in the Fall/Winter. The CVB helps to assist in the planning process for all reunion groups, offering support in obtaining the best room rates, coordinating tours, attractions and welcome kits. Staying in the southeastern part of the U.S., another destination that is very popular with large groups for its price, cultural/musical history, and Southern hospitality, is the great state of Georgia. About 85 miles south of Atlanta, Macon is one of the biggest cities in central Georgia and the reunion business is booming. "Families will meet regardless of the economy, and sometimes especially when things are challenging, to enjoy the support of being together," says Robin North, vice president of Convention Sales and Services for the Macon-Bibb County, Georgia Convention and Visitors Bureau. 98% of the Macon-Bibb County's reunion business comes from family gatherings and that area is also seeing a new trend – adding healthcare to the mix. Pammie Jimmar, the Reunion Workshop facilitator for the Bureau says some family reunion Black Meetings & Tourism September/October 2011: www.blackmeetingsandtourism.com 55 BM&T'SANNUAL AFRICAN AMERICAN REUNIONS FOCUS