The Tasting Panel magazine

August 2014

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august 2014  /  the tasting panel  /  97 august 2014  /  the tasting panel  /  97 BULLEIT BOURBON 10 YEARS OLD FRONTIER WHISKEY Sometimes a little more of a good thing is just what the doctor ordered. Such is the case with ultra-premium Bulleit Bourbon 10 Years Old Frontier Whiskey, which spends a few more years in oak than does its predecessor, Bulleit Bourbon Frontier Bourbon. "The two whiskeys are made from the same mash bill. In fact, both begin life as the same liquid," says Senior Master of Whiskey, Diageo North America, Steve Beal. "The only difference is how long the bourbon is aged. The aging whiskey in the charred oak barrels that is destined to become Bulleit 10 Years Old is set aside for extended maturation. Their character development over the ten years is monitored closely by the master distiller." The extended barrel aging the elder Bulleit receives has a profound affect on the bourbon. The 91.2-proof whiskey has an irresistible set of aromatics—cinnamon, vanilla, toffee and toasted oak—and a lavish palate of honey, dried fruit and spicy rye. Here's to not leaving well enough alone. DIAGEO BULLEIT RYE FRONTIER WHISKEY Launched in 2011, Bulleit Rye Frontier Whiskey is a small-batch, straight rye whiskey made from 95 percent premium rye, with the balance being malted barley. It is one of the brands frequently mentioned as being at the forefront of the popular revitalization of the rye whiskey category. "During his travels around the country promoting his bourbon, Tom Bulleit fielded repeated questions from working mixologists about why he hadn't yet released a rye whiskey. After all, they said, rye whiskey provides the foundation of a large number of classic American cocktail recipes," says Steve Beal, Senior Master of Whiskey, Diageo North America. "Seemingly everywhere Tom went he heard the same message, so eventually he decided to champion the idea. And that's how the bartender community brought Bulleit Rye to life." Thank goodness he heeded the call. Bulleit Rye is a brilliant whiskey imbued with a generous nose and a honey and baking spice finish. While a natural mixed in a cocktail, you owe it to yourself to sample Bulleit Rye neat. DIAGEO BULLEIT BOURBON FRONTIER WHISKEY Five generations before Tom Bulleit was born, August Bulleit was a Kentucky tavern owner and whiskey distiller from 1830 to 1860. Among his many accomplishments was creating a highly sought-after bourbon on the frontier, its popularity due largely to the so-called "high rye" content of its mash bill. More than a century and a half later, Tom Bulleit gave up his job and risked everything he owned in pursuit of resurrecting his great-great-grandfather's whiskey. In 1987, he fulfilled his lifelong dream by founding the Bulleit Distilling Company. "August Bulleit's signature 'high rye' recipe consisted of 2/3 corn and 1/3 rye. The modern mash bill for Bulleit Bourbon of 68 percent corn, 28 percent rye and 4 percent malted barley pays homage to the family's original recipe," says Senior Master of Whiskey, Diageo North America, Steve Beal. "The small-batch bourbon is made with hand-selected grains, a special strain of yeast, Kentucky limestone-filtered water and charred new American white oak barrels." Bulleit Bourbon is an authentic slice of Americana, a 90-proof whiskey experience not to be missed. DIAGEO

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