Issue link: https://digital.copcomm.com/i/26650
INDUSTRY SPOTLIGHT Low Calorie Voli Vodka P The colorful full line of Del Maguey Single Village Mezcals. Single Village Mezcal G alm Bay International emini Spirits & Wine announces an important addition to its portfolio of agave spirits: the full line of Del Maguey Single Village Mezcals. The company has partnered with Ron Cooper, founder of Del Maguey, to act as the sole importer in the U.S., effective immediately. Ron Cooper comments, “We are very thankful for the invitation to join the Gemini and Sazerac family. Our alliance creates the opportunity to reach a broader audience in continuing to nurture and support the indig- enous Zapotec, Mixe and Mixtec Palenquero [farmer producers] culture and their centuries-old tradition of producing organic heritage spirits.” “I’ve known Ron Cooper for more than ten years and have the greatest admiration for how he grew the Del Maguey brand and created a need for a premium category,” comments David Grapshi, Tequila National Sales Manager for Gemini. Gemini is a wholly owned subsidiary of the Sazerac Company and is headquartered in Chicago, Illinois. ky A Million “Likes” for Dos Equis D os Equis, the fastest growing premium Mexican beer in the U.S. celebrates a crowning achieve- ment: becoming the fi rst beer brand globally to reach the coveted milestone of one million “Likes” on Facebook. “We are absolutely thrilled and honored,” says Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “Consumers continue to show their enthusiasm and passion for the brand unlike anything we could have imagined.” Even though Dos Equis is sold in a number of other countries, 95% of the Facebook fans are U.S. residents. The Dos Equis fans generate between 100 and 1,000 wall posts per day, most of which are linked directly to the brand’s Most Interesting Man in the World campaign. Visit the Dos Equis Facebook page at www.facebook.com/DosEquis. has been appointed as the exclusive U.S. agent for Voli light vodkas, the world’s fi rst low-calorie fruit- and fusion- fl avored vodkas. The fi ve-times- distilled spirit has a base of superior French wheat and natural spring water from the Cognac region. Voli light vodkas are available in Original Lyte, Lemon, Orange Vanilla, Pear Vanilla, Raspberry Cocoa and Espresso Vanilla fl avors, all of which were created by Master Distiller George Roullet in France. Available in 750 ml., 1 liter and 50 ml. formats, Voli is sold in custom-frosted packaging with a cork fi nish. Calories and nutrition information are printed on the bottle. SRP $22, 750 ml. Actress Camilla Belle with Sath Nop, owner of Sakiri Vodka. The French vodka, with secret ingre- dients from Southeast Asia, was a sponsor at the Hollywood Style Awards in December of last year. 1 / the tasting panel / march 201 1