Messaging News

August 2010

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COVER STORY Social Media Grows Up: Connecting Email and Social Marketing BrightWave Marketing Inc. www.brightwavemarketing.com Convince and Convert www.convinceandconvert.com FaceTime Communications www.facetime.com Return Path. Inc. www.returnpath.net The Relevancy Group, LLC www.relavancygroup.com The messaging world changes rapidly. We encourage readers to keep up-to-date by staying close to the subjects we report on. The story resources for this issue of Messaging News were invaluable. FEATURES Email Marketing Success Moves Beyond Click-Throughs Constant Contact, Inc. www.constantcontact.com ExactTarget www.exacttarget.com Innovyx, Inc. www.innovyx.com Privacy, Security & Innovation: Converging Responsibilities & Business Opportunities Online Trust Alliance https://otalliance.org/dc.html Wall Street Journal “What They Know” http://online.wsj.com/article/ SB10001424052748703999304575399041849931612.html COLUMNS OpenID Trends: Improved Usability and Increased Centralization Messaging News The Promise and Problems of OpenID www.messagingnews.com/story/promise-and-problems-openid OpenID http://openid.net/ Web Monitoring: Can Businesses Afford Not To? GFI Software Ltd www.gfi.com Messaging Agility For Individualized Solutions & Evolving Needs Delivra www.delivra.com Message Systems www.messagesystems.com 30 MESSAGING NEWS AUGUST 2010 LEARN MORE

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