Issue link: https://digital.copcomm.com/i/15338
Messaging Agility for Individualized Solutions & Evolving Needs MAKING THE CASE 28 Real World Solutions from People in the Trenches of capabilities—from easy-to-use email templates and in- depth customer support to more complex functionality for tech-savvy users. After five consecutive years of 30 percent growth, the company was facing a rapidly escalat- ing volume of email as well as challenges satisfying the demand for advanced functionality. A The Challenge Delivra had been using a popular email marketing engine to manage its customers’ campaigns, but the recent success had placed increasing strain on the system. Server performance degraded significantly and there were frequent issues with stability. Delivra also encountered problems protecting its network from spam and other abuse received in response to outbound messages. Delivra needed a message management technology that could address three key objectives: efficiently handle its s an email service provider (ESP) with hundreds of clients across a diverse set of industries, it’s essential for Delivra to offer a broad spectrum MESSAGING NEWS DECEMBER 2008 AUGUST 2010 SEPTEMBER 2009