The Location Managers Guild International (LMGI) is the largest organization of Location Managers and Location Scouts in the motion picture, television, commercial and print production industries. Their membership plays a vital role in the creativ
Issue link: https://digital.copcomm.com/i/1504937
38 • LMGI COMPASS | Summer 2023 OUTSTANDING LOCATIONS IN A SINGLE COMMERCIAL AirPods Pro "Quiet the Noise" Apple "The Greatest" Go RVing Canada "You Are Out There" Icelandair "Easy to Stop, Hard to Leave" Visit California "Kidifornia Family Vacation" AIRPODS PRO "QUIET THE NOISE" A frozen, suspended city is a magical metaphor for the AirPods Pro feature touted in this creative ad spot: The city stops and begins to float all thanks to its sound reducer. Buenos Aires has the neutral, anyplace look to universalize the messaging and amplify the dissociative advantages of volume reduction. Most of the commercial was shot on location with large avenues shut down for filming, while the remainder was lensed in a parking lot with cars suspended overhead on cranes. APPLE "THE GREATEST" Accessibility is all about creating and arranging space, and this ad promoting Apple's assistive features call for a multitude of locations that showcase disabled users in action. Filmed across various locations in Los Angeles to the foot-stomping beat of Spinifex Gum & Marliya Choir's "The Greatest," people joyfully master their spaces with the help of technology: Homes and neighborhoods in Altadena and View Park, the Los Angeles Theater and a South Pasadena High School become places to thrive. GO RVING CANADA "YOU ARE OUT THERE" Shot entirely on location in Alberta, Canada, an office worker leaves the corporate grind of the city captured in Calgary's skyline and underground subway. He goes on a journey to find himself, celebrating the ICELANDAIR "EASY TO STOP, HARD TO LEAVE" A smorgasbord of Icelandic locations is featured in this quirky ad promoting the country's sheer beauty while looking for a traveler at Keflavík International Airport. Iceland's rugged topography is captured in a swath of carefully curated destinations: The camera searches for the traveler at the Blue Lagoon geothermal spa, on a helicopter tour and a whale- watching boat, the majestic Skogafoss waterfall, Lemmy Bar in downtown Reykjavik and at Stekkjarkot turf house. VISIT CALIFORNIA "KIDIFORNIA FAMILY VACATION" Rural California, featuring several idyllic locations in San Luis Obispo County, takes center stage as kids and parents play their way across the Golden State in this Visit California ad. Options for family fun include horseback riding on Pismo Beach and the Oceano Dunes Natural Preserve, traveling the coastline along Highway 1, and experiencing Paso Robles' Sensorio, a light installation constructed with more than 100,000 orbs by British artist Bruce Munro. spirit of exploration in the wilds through raw encounters with lakes, forests and rivers. The production team artfully harnessed themes of simplicity and self-connection to the prehistoric beauty of the Kananaskis Mountains, Goodstoney First Nation and Chiniki First Nation, along with the Rocky Mountain Meadows.