Issue link: https://digital.copcomm.com/i/1503289
B M & T ••• July/August 2023 ••• www.blackmeetingsandtourism.com 6 I N T H E N E W S CAESARS ENTERTAINMENT RECOGNIZED AS ONE OF THE 50 MOST COMMUNITY-MINDED COMPANIES IN THE U.S. FOR 9TH CONSECUTIVE YEAR Company Also Recognized For Workplace Diversity and Climate Change This Year Points of Light, the world's largest nonprofit dedicated to accelerating people-powered change, recently announced The Civic 50 honorees of 2023, which included Caesars Entertainment for the ninth consecutive year. A report fea- turing key trends, benchmarking data and insights from the honorees was also released. Now in its eleventh year, The Civic 50 is a national stan- dard for corporate citizenship and showcases how leading companies are moving social impact, civic engagement and community to the core of their business. The Civic 50 hon- orees are companies with annual U.S. revenues of at least $1 billion and are selected based on four dimensions of their corporate citizenship and social impact programs: invest- ment of resources and volunteerism, integration across busi- ness functions, institutionalization through policies and sys- tems and impact measurement. "To continue to be rec- ognized as a leader for cor- porate citizenship and social impact is an honor," said Heather Rapp, SVP of Corporate Social Respon- sibility. "At Caesars, we take our CSR initiatives very seriously; it drives how we do business and we strive to continue to improve on our goals year- over-year. To receive this recognition proves that we're doing just that and we can't wait to continue mak- ing progress." Additionally, Caesars Entertainment was recently rec- ognized by USA Today for their inaugural award focusing on climate change and was named as one of America's Climate Leaders for 2023. The Company was also recog- nized by Newsweek as one of America's Greatest Workplaces for Diversity 2023. Caesars created the PEOPLE PLANET PLAY framework to guide its corporate social responsibility (CSR) initiatives. The framework contains priorities rep- resenting the Company's most important business impacts on people, the community and the environment. Caesars sets goals within each of these priorities to help strengthen its overall CSR impact and contribution. LOUISVILLE'S NEW TOURISM CAMPAIGN IS OFF AND RUNNING Targeted Marketing Inspires Travel to Those Seeking Bourbon Culture Louisville's busy tourism season is officially in full swing with the recent running of the 149th Kentucky Derby. To capitalize on the global attention Louisville gets during the first weekend in May, Louisville Tourism (the city's destina- tion marketing organization) just launched a notable leisure marketing campaign to increase brand recognition and drive further awareness of Louisville. The campaign objective is to position Louisville as an ideal destination for an easy getaway, attracting the city's top feeder markets: Chicago, Nashville, Indianapolis, Columbus, Cincinnati and Atlanta. Additional components of the cam- paign will target both drive and flight markets to keep Louisville top of mind for travelers as they are trip planning and to ensure diverse audiences are being reached. The targeted drive markets include Detroit, St. Louis, Cleveland and Charleston, WV. The flight markets are in tan- dem with the city's newer direct flights: Austin, Minneapolis, Boston, Raleigh/Durham and Jacksonville. The ads promote "Bourbon City" as the destination for an urban Bourbon stay using four videos, one 30-second and three 15-second, which will be shown in feeder markets with intentional targeting around bourbon connoisseurs, bars and restaurants and internet browser data to target users looking for bourbon experiences or travel related searches. Additional audiences will be reached through con- nected TV, paid social media advertising, programmatic dig- ital buys, and experiential/out-of-home opportunities includ- ing digital spectaculars, tickers, bike wraps and other high- impact digital ads. This initial launch is part of a sustained ad campaign that will run over the next 18 months as a result of grant funding from the American Rescue Plan Act. "Hats off to the Kentucky Legislature and Governor's Office for enabling us