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B M & T ••• July/August 2023 ••• www.blackmeetingsandtourism.com 47 C A R I B B E A N C O R N E R CARIBBEAN WEEK IN NEW YORK COMEBACK A SUCCESS Kenneth Bryan, Chairman of the Caribbean Tourism Organization (CTO), described the first post-pandemic Caribbean Week in New York as a success as public and pri- vate sector leaders and stakeholders addressed priority issues impacting the region during various meetings and activities. The week's events in New York comprised business meet- ings; an informative tourism marketing forum, during which speakers examined current travel trends and future projections for the region's main eco- nomic driver; and a bustling Media Marketplace, where officials shared trav- el and tourism updates with the members of the working press. Speaking at a press conference on the final day of Caribbean Week, Chairman Bryan, who also serves as the Minister of Tourism and Ports for the Cayman Islands, stat- ed that the CTO was committed to continuing the develop- ment of research, knowledge, and information. This approach is intended to guide its members on "how best to be effective in the tourism industry, but also to help us market what we do as a region."\ A critical issue discussed during the ministerial meetings was the persistent problem of sargassum washing up on the region's beaches, damaging foreshores and negatively impact- ing tourism. Suggesting the phenomenon was caused by global warming, Bryan stated that the CTO was endeavoring to iden- tify strategies to manage the onslaught of the malodorous sea- weed, such as implementing preventative measures or collect- ing the sargassum for positive uses. Air connectivity was a significant point of discussion for the assembled tourism directors, ministers, and commissioners of tourism. Bryan acknowledged the challenges destinations are facing due to the high costs associated with airline operations, saying "There's no easy solution." In addition to dialogue with the World Bank, CARICOM and the Caribbean Development Bank, studies are underway to explore solutions for financing increased connectivity in the short- and medium-term. Chairman Bryan revealed that destinations with their own airlines, such as the Cayman Islands and the Bahamas, "are try- ing to work on ways of helping our brothers and sisters with connectivity." During the meeting, the CTO officially welcomed Bermuda back as its 25th member. Chairman Bryan expressed his ambi- tion to increase the membership to 30. The CTO recently cele- brated the U.S. Virgin Islands' return to its fold. Discussing the organization's financial condition, Bryan reported improvement as member countries and territories continued to recover from the impacts of the COVID-19 crisis. Many destinations, he noted, were performing better than they were in 2019 with average daily rates "through the roof." "So our finances are back (on stream)," he said, enabling the organ- ization to restructure and adapt its marketing strategies to the evolving landscape. "Marketing today is totally different than it was even five years ago," Bryan asserted, citing strategies such as leveraging influencer marketing and using artificial intelligence to maxi- mize arrivals and revenue. Bryan disclosed that the CTO is also exploring ways to aug- ment revenue through data sharing and data research. Furthermore, progress has been made in identifying a candi- date to fill the position of Secretary General and the Chairman said he anticipates an announcement in the near future. During the week, some member countries hosted independent events and gatherings with strate- gic partners, travel trade stake- holders and members of their dias- poras, leveraging their presence in The Big Apple to strengthen those crit- ical relationships. For more information about the Caribbean Tourism Organization, visit www.OneCaribbean.org. and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation. CHTA PRESIDENT HIGHLIGHTS THE POWER OF PARTNERSHIPS: UNLOCKING BENEFITS FOR INVESTORS AND OWNERS Madden-Greig Calls on Tourism Investors and Owners to Join Trade Associations and Embrace Linkages Delivering a captivating presentation at the Caribbean Hotel & Resort Investment Summit (CHRIS) in Miami recent- ly, Nicola Madden-Greig, president of the Caribbean Hotel and Tourism Association (CHTA), called on investors and tourism decision-makers to reap the benefits of partnership and collab-