Issue link: https://digital.copcomm.com/i/1503289
grow in the region. New York City joins Miami and Port Canaveral on the cruise line's roster of North American home- ports. Rubén Rodríguez, President, MSC Cruises USA, said: "When we chose New York as the next step in our North American expansion, we knew that MSC Meraviglia would be the perfect ship, given her versatility and offerings for a wide variety of climates. She's big and innovative, she offers some- thing for everyone, and now she's more accessible than ever for our guests in and around New York. We're thrilled to give guests from the Northeast a direct link to our private destination—Ocean Cay MSC Marine Reserve—which is part of our fantastic itineraries to The Bahamas. As the year goes on, they'll have other options like spending several days exploring Bermuda, or head- ing north for the breathtaking fall foliage in Canada and New England." Itineraries from New York on MSC Meraviglia include: The Bahamas and Florida – Tropical 7- to 11-night sailings with a selection of destinations including Miami and Port Canaveral, Florida; Nassau and Ocean Cay MSC Marine Reserve, The Bahamas; Cozumel and Costa Maya, Mexico. Bermuda – Starting in August, guests can enjoy 5- and 6- night sailings to Kings Wharf in Bermuda, with several days in port to explore the beauty of the island. Canada and New England – Just in time for the fall, MSC Meraviglia will offer 10- and 11-night itineraries calling at Newport, Boston and Portland in the U.S and Saint John, Halifax, Charlottetown, and Sydney in Canada. Holland America Line has promoted Kacy Cole to chief marketing officer from her role as vice president, market- ing and e-commerce. Cole joined Holland America Line in 2021, and her new title recognizes her team's positive impact on the brand's growth and suc- cessful implementation of digital capabil- ities. Under Cole's leadership, Holland America Line experienced record- breaking bookings, fueled by new inte- grated initiatives and increased e-com- merce. In addition, Cole led the transi- tion to paid digital media in-house, allowing greater agility and scale of the brand's communications. She will con- tinue to report to Beth Bodensteiner Holland America Line's chief commer- cial officer. "Since joining Holland America Line, Kacy and her team have done an amazing job to catapult our marketing and e-com- merce efforts at a time when rebuilding our business has been critical, always leading with a guest-centric, digital-first and data-driven approach," said Bodensteiner. "Under her leadership, we have been able to implement new data strategies, transition to a more robust web platform and launch campaigns that bet- ter reflect and connect with our guests." As chief marketing officer, Cole will continue to utilize her vast knowledge of digital marketing to enhance Holland America Line's strategic focus and enrich the consumer experience. Her role con- tinues to support all brand initiatives in both trade and consumer channels and encompasses all guest touchpoints from onboard to website and app develop- ment. Prior to joining Holland America Line, Cole was senior vice president of marketing at digital creator platform LTK (formerly rewardStyle + LikeTo- Know.It) where she was responsible for global marketing functions. Throughout her career, Cole built and scaled integrat- ed marketing, e-commerce and digital marketing capabilities for companies including T-Mobile, butter London and Tommy Bahama. Cole holds a master's degree in busi- ness administration from the Thund- erbird School of Global Management. For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com. B M & T ••• July/August 2023 ••• www.blackmeetingsandtourism.com 50 HOLLAND AMERICA LINE PROMOTES KACY COLE TO CHIEF MARKETING OFFICER Marketing and E-Commerce Success Led To Record Bookings and Website Performance