Issue link: https://digital.copcomm.com/i/145624
age Storage is incredibly important to every aspect of what they do, and how they do it, and they are all about efficiency and streamlining the workflow. So much in fact that they created their own management system called Joust, which acts as a repository for all digital media and metadata during principal photography, including data wrangling, script and camera notes, as well as pertinent color information for each shot. After the data is collected, Joust becomes a dailies and vendor review system, with the ability to create bid packages, watermark images and automate vendor submissions. Plus, it allows editorial to manage plate pulls and transcoding so that VFX plates are delivered the same day. The Creative-Cartel has been using JMR tools for about three years. "Before we started using Joust we used their tools for our own infrastructure needs," reports CEO Jenny Fulle. "We use the Bluestor and their servers. We will call on JMR for pretty much all of our hardware needs at this point." The relationship began when the studio was looking for technology to do stereo playback at 4K for reviews. CTO Craig Mumma approached a couple of companies to see if they could help, but "they all said they didn't have the architecture and hardware to do it." Then he tried JMR. A week after the request, The Creative-Cartel had a box over at The Amazing Spider-Man for testing. "They pushed the limit on the playback speed of dual 4K 3D, which was amazing from a single box." In addition to the technology, Mumma appreciates their customer service: "You get directly to the heads of the company at any time. That's important in our industry because the speed of www.postmagazine.com Post • July 2013 19