Issue link: https://digital.copcomm.com/i/1230474
Best Ex — On My Mind NEW YORK CITY — Indiepop band Best Ex has released a new video for the track On My Mind, which is featured on their upcoming EP, "Good At Feeling Bad". The music video features singer Mariel Loveland as she travels through New York neigh- borhoods and subway stations, ultimately finding her way to Coney Island. No Sleep Records and Alcopop Records will release the EP on May 22nd. According to Loveland, the EP captures the spec- trum of loneliness and isolation that she was feeling at the time she wrote it. "My disillusionment with certain friendships and relationships…My disillusion- ment with our culture of social media and celebrity… My disillusionment with genuine, unconditional love." On My Mind is the second single off the upcom- ing EP, following "Bad Love". The new video was directed by Loveland, marking her foray into this type of production. "Basically, I wanted it to play off of [2017's] See You Again, which is about the fuzzy, warm start of a relationship, and was also shot at Coney Island. This is about the end of that relationship." According to the singer/director, the video was shot using Sony A7 and A7iii cameras, and edited in Final Cut Pro by Brooklyn-based photographers/videogra- phers Sarah Clare Simone and Natalie Sparaccio. The vocal track for the song was recorded in a kitchen, which Loveland credits for achieving the large sound. "[It was] made it in Logic X," she recalls. "I tend to prefer it over Pro Tools because it's easier to maneu- ver. Andy Tongren produced, mixed and mastered. He has co-writing credits on the song and came up with that brilliant synth hook." MUSIC VIDEOS Short-form, soundtrack-driven entertainment BY MARC LOFTUS M usic videos can provide some well-need- ed distraction from today's realities. Here, we look at several new releases spanning a number of musical genres. In each, production and post pros have figured out ways to allow artists to shine while setting up efficient workflows. After reading this feature, head over to the Post Website, where all of these music videos can be viewed in their entirety. Best Ex's new video was edited in FCP.