Issue link: https://digital.copcomm.com/i/1152980
I N T H E N E W S B M & T ••• July/August 2019 ••• www.blackmeetingsandtourism.com 6 GATEWAY CENTER ARENA @ COLLEGE PARK SELECTS THE FOX THEATRE AS EXCLUSIVE BOOKING, MARKETING AND CONSULTING PARTNER FOR ANTICIP ATED ENTERTAINMENT VENUE Georgia International Convention Center recently announced that it has named The Fox Theatre as the exclu- sive partner for its multipurpose arena, Gateway Center Arena @ College Park, which is slated to open this fall. Under this multi-year agreement, the Fox Theatre will consult in sev- eral key business areas, including accounting, programming, marketing, digital media, production and general facility management. This venture further expands the Fox Theatre's footprint in presenting top-notch live entertainment at facili- ties throughout metro-Atlanta, including Cobb Energy Centre, Symphony Hall and the Buckhead Theatre. "The Fox Theatre boasts an incredibly seasoned senior management team, bringing more than 75 years of combined success in the field," said Mercedes Miller, Executive Director for the Georgia International Convention Center and Gateway Arena @ College Park. "Their expertise and insight into the nuances of producing live events in Atlanta will help position the Gateway Center Arena @ College Park as the ultimate entertainment destination in the city's south metro area." In addition to serving as the home for the Atlanta Hawks G League team, Gateway Center Arena @ College Park will hold 5,000 seats for live events, ranging from concerts, come- dy performances, family shows and lifestyle events to ama- teur and professional sporting events. Located minutes from Hartsfield-Jackson Atlanta International Airport, the 100,000-sq. ft. entertainment destination is poised to become the premier event facility on the city's south side. The venue, which will bring an estimated 600 jobs to College Park and surrounding areas, is complemented by neighboring attrac- tions, including the Delta Flight Museum, the Porsche Driving Experience, curated dining experiences and more. "We are honored to play a role in the birth of this enter- tainment venue as it becomes a leading economic driver in the community," commented the Fox Theatre's President & CEO Allan Vella. "With endless live event opportunities for the new facility, our team will leverage our experience and con- nections to help ensure the Gateway Center Arena @ College Park's success." ABOUT THE GEORGIA INTERNATIONAL CONVENTION CENTER The Georgia International Convention Center is the second largest convention center in Georgia, uniquely positioned to offer its guests and clients unprecedented convenience for con- ferences, expositions, convoca- tions and more. Directly con- nected to Hartsfield-Jackson Atlanta International Airport via the ATL SkyTrain, the GICC is the world's only con- vention center with such access, set alongside three hotels, class- A office space, the BMW Training Center and the forth- coming Gateway Center Arena @ College Park, set to open in fall 2019. The GICC is located at 2000 Convention Center Concourse, College Park, GA 30337. For more information, please visit www.gicc.com. PRESS RELEASE: MMGY GLOBAL SELECTED LEAD AGENCY FOR COLORADO TOURISM MMGY Global, the world's leading integrated travel and hospitality marketing company, announced recently that is has been selected by the Colorado Tourism Office as its lead mar- keting agency. The firm will be responsible for developing market strategy, as well as tactical campaign deployment and measurement for the state. The new contract also allows MMGY to establish an office in Denver's RiNo district, which will support regional clients as well as other travel related brands based in the Colorado mar- ket. With a dedicated focus in travel, MMGY Global offers data-led travel insights and strategy through 400 staff members and a network of destination marketing experts around the world.