Issue link: https://digital.copcomm.com/i/1152980
B M & T ••• July/August 2019 ••• www.blackmeetingsandtourism.com 7 "We are extremely proud to be working with the Colorado Tourism Office," said Clayton Reid, CEO of MMGY Global. "It has long been a special place for me and for our company, and we look forward to collaborating with the state's partners to build a robust and impactful campaign for the state." ABOUT MMGY GLOBAL MMGY Global is the world's largest integrated marketing firm, specializing in the travel, hospitality and entertainment industries. With nearly 40 years of experience in the tourism field, the award-winning agency maintains a global communi- cations practice in all marketing channels, serving many of the world's premier travel and tourism brands. MMGY Global is the author of acclaimed industry research (including the Portrait of American Travelers® that identifies the habits and preferences of travelers – insights that serve as the foundation for its marketing and creative strategies. For more informa- tion, visit www.mmgyglobal.com. # # # THE EMPIRE STATE BUILDING AND NYC & COMPANY WELCOME VISITORS WITH "NYC: ABOVE AND BEYOND" EXHIBIT The Empire State Building recently announced its partner- ship with NYC & Company on "NYC: Above and Beyond," a brand new interactive experience designed to provide per- sonalized travel recommendations to visitors from around the globe. The new exhibit, which will open in the Fall of 2019, will be located on the 80th floor of the iconic landmark, which welcomes over 4 million visitors per year. The "NYC: Above and Beyond" exhibit encourages visi- tors to create a personalized trip itinerary from the top of the Empire State Building – the first stop for many during their visit to New York City. Using an array of engaging questions about their interests and the length of their stay, a comprehen- sive list of recommendations for seeing Manhattan, Brooklyn, Queens, the Bronx, and Staten Island will be displayed for users who can then select their favorites. Then, their selections can be e-mailed or transferred by near field communication directly to the visitors' handheld devices. The exhibit also includes a wheelchair-accessible mode and a kid-friendly height making it accessible to all visitors. "When the Empire State Building researched for the top to bottom redevelopment of its visitor experience, there was a clear call for assistance with itineraries and desire for an all- knowing resource. We immediately reached out to NYC & Company to partner with them, and that resulted in "NYC: Above and Beyond"," said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. "We are honored to partner with NYC & Company on this brand-new venture to improve the visitor experience to New York City at the World's Most Famous Building." Pictured here are Jean-Yves Ghazi, Senior Vice President of Empire State Realty Trust (left) and Fred Dixon, President and CEO of NYC & Company (right) "We congratulate the Empire State Building Observatory on this truly remarkable reinvention of one of the world's most beloved sites. Visitors are in for a real treat, whether they are rediscovering this iconic attraction or experiencing it for the very first time," said Fred Dixon, NYC & Company's President and CEO. "NYC & Company is also proud to part- ner in the Observatory's new "NYC: Above and Beyond" experience, a completely digital itinerary planning resource for the dynamic neighborhoods and boroughs that await them beyond the view." The "NYC: Above and Beyond" exhibit was designed to complement the stunning citywide views from the 80th floor, enveloping visitors with expansive views of the city they are about to experience. It was created by a best-in-class team of design and research leaders who specialize in curating authentic customer experiences. The exhibit is part of the sec- ond phase of the larger redevelopment currently taking place at the Empire State Building. For more information and to buy tickets, please visit http://www.esbnyc.com.