Issue link: https://digital.copcomm.com/i/1152980
B M & T ••• July/August 2019 ••• www.blackmeetingsandtourism.com 18 C all the Sacramento Convention and Visit- ors Bureau (aka Visit Sacramento) and ask for a tour guide or a motorcoach for a tour and you will be referred to Brenda Darcel Harris Lee. Since January of 2018, Brenda has become the first African-American-owned tour operator and DMC in the Sacramento region. Harris Lee Enterprises, Brenda's holding company, is made up of Cal Events, Tour and See, and Harris Lee Speakers Bureau. Each has their own tag line that speaks to the company's overall vision: Harris Lee Enterprises: Bringing Positive Change to Your World CAL EVENTS: Changing California One Tour at a Time TOUR AND SEE: Changing the World Through Travel HARRIS LEE SPEAKERS: Changing the World with Words These three companies provide tours throughout the Sacramento region and the state of California as well as nationally and internationally. Brenda's speaker's bureau provides speakers, entertainers and topic experts for tours, conferences and conventions. Brenda is no stranger to tourism and hospitality. Having begun her career in San Diego as a national sales manager for the San Diego Convention and Visitors Bureau, Brenda was singularly responsible for building the multicultural tourism market there book- ing millions of dollars in conventions and meetings from the African-American, Latino and Asian markets. She went on to build a successful meeting planning business with offices in Nashville, Atlanta and Oceanside. And now, she has reentered the market as a tour operator and DMC. Cal Events has a long history of serving the clients of this northern California region. Begun in 1973, Brenda is only the third owner of the company. Visit Sacramento relies on her company to assist clients with inbound tours, registration assistance for conven- tions and conferences and event planning servic- es. Brenda calls herself the Chief Fantasy Officer. "We want to ensure we help our clients to realize their most long-held tour and travel dreams," Brenda says. "We provide personalized, custom, hands- on assistance so that each client HARRIS LEE ENTERPRISES MAKING HISTORY IN SACRAMENTO AREA