Issue link: https://digital.copcomm.com/i/113255
•Pg_19-23__BMT_pg3-58 2/27/13 7:03 AM Page 23 estination DC has used Brand USA's dollar for dollar ELLIOTT FERGUSON, PRESIDENT & CEO, matching program in conjunction with promotions in France and Australia. In addition, we partnered with Brand USA on tour operator proDESTINATION DC motions for Italy and Ireland, which featured small in-kind sponsorships. Currently, we are working with them on our 2013 programs to include support for our familiarization tours for tour operators and travel agents and international sales missions. Along with Maryland, Virginia and Metropolitan Washington Airports Authority (MWAA) Destination DC is an equal funding partner for Capital Region USA (CRUSA), an organization that promotes the capital region internationally through representation in top visitor markets including the UK, France, Germany, Brazil and China. Destination DC also works with MWAA to explore visitor opportunities in emerging markets where airlines are creating or increasing direct air service into Dulles International Airport. Our sales team is also working to attract international conventions and meetings to the nation's capital. We've teamed with the City of Brussels, the European capital city, to showcase the benefits of meeting in a capital city with the number of associations and members living locally who can help support international meetings in the District. There is no better deal than free, and Washington, DC offers a variety of free experiences that no other destination can match. Highlights include many of DC's greatest attractions, including 15 Smithsonian Institution museums and the National Zoo, among many other options. During the time of year that many international visitors tend to travel, during our summer and winter seasons, it is often the best time of year to find deals at Washington, DC area hotels. More information about hotel deals and free experiences can be found at Washington.org. D B M & T ••• January/February2013 ••• www.blackmeetingsandtourism.com 23