Issue link: https://digital.copcomm.com/i/10459
Bits & Pieces Mantracreates Qube’s virtual set N EW YORK — Mantra Design (www. mantradesign.tv) is creating the 3D graph- ics that are being used as the set of the new television show, In the Qube.The weekly program ture, including movies, videogames,music and sports. It also looks at the people who are defining what’s new and exciting for today’s youth. The project came to Mantra through NYC-based digital production company Embassy Row, and according to Mantra producer Anna Toonk, the use of virtual sets are a cost-effective alternative to creating physical sets that represent the show’s breadth of coverage. For each show, Embassy Row provides The studio uses After Effects and Cinema 4D on the show. airs in 40 countries worldwide, including on Sony’s Animax network. In the Qube takes viewers around the world to explore the hottest trends in pop cul- footage and general guidance to Mantra artists Chris McCard and Aaron Kent.The two then render the content using Adobe After Effects and Maxon Cinema 4D. One challenge is creat- ing as much as 11 minutes of content for each 22-minute episode. Fred Salkind is creative director for Mantra and Embassy Row’s Stephanie Masarsky is co- executive producer on the project. Michael Davies is executive producer and David Tuohy is supervising producer for Embassy Row. For Post’s live streaming show from NAB, Red’s Ted Schilowitz chatted with editor-in-chief Randi Alt- man about Epic, a 5K camera the company plans to release in the months ahead. Epic, which was shown working at NAB, can shoot over 100fps at 5K, capturing to Compact Flash. Different configu- rations will be available containing multiple card slots and battery modules. Red will also offer an electronic viewfinder and wireless controller. The Epic that Postviewers saw was equipped with a compact 17-50mm Red lens, which costs $6K. Red is currently testing 64GB cards for use with Epic. ALBUQUERQUE, 1996. The ASCI RED computer breaks the teraFLOP barrier, costing more than $50 million and occupying 104 racks across 2500 square feet. ALBUQUERQUE, 2010. The Cinnafilm Pixel Strings image pro- cessing engine harnesses a teraFLOP of computations to power Dark Energy – The most advanced Image Optimization, Format Conversion, and Texture Management solution on the planet. (Only ours uses the space of a single workstation and doesn’t cost a fortune. Complete solutions start well under $50,000) ™ ™ Cinnafilm Dark Energy – Got FLOPs? ™ Dark Energy Coming soon to Quantel Pablo & iQ 8 Post • May 2010 www.postmagazine.com www.cinnafilm.com