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14 P E R S P E C T I V E | J U LY / AU G U S T 2 0 1 7 news NETFLIX ESTABLISHES STUDIO IN HOLLYWOOD adapted from the Hollywood Reporter Netflix has signed a ten-year lease with the owner of Sunset Bronson Studios for both stages and offices at the Hollywood venue, with the streaming giant set to make it its Southern California headquarters beginning next year. Hudson Pacific Properties and Netflix previously executed a deal to lease the builder's ICON office tower, an in-the-works 323,000-square-foot building on a 4.4-acre site at the northeast corner of Sunset Bronson Studios lot, in the West Hollywood-Burbank media corridor, due to be finished early next year. This will keep offices and production in the same location at 5800 West Sunset Boulevard in Hollywood when all is said and done. Hudson Pacific is also constructing a five-story, 96,000-square-foot creative office building, CUE, on the site, which already is home to networks including ABC, CBS, HBO and local television station KTLA. The construction is part of a major upgrade to the facilities. Considered the first Hollywood studio, it housed film operations beginning in 1911. The current facility was originally constructed in 1919 as the home of Warner Bros., and the studio was the site of production on the very first talkie, The Jazz Singer (1927). In 1977, it was designated as a Historic- Cultural Monument. According to The Hollywood Reporter, Netflix's lease includes the use of several soundstages at the studio. By renting multiple stages, Netflix is conspicuously—and somewhat ironically—growing its presence in the Hollywood area. The digital upstart that disrupted the major film studios is now growing its media empire in the very part of town that gave rise to the studio system in the first place. The Reporter notes that Netflix has already begun shooting its new original series Girlboss (Kay Lee, Production Designer) on one of the stages. The Old Warner Bros. Studio, on Sunset Boulevard in Hollywood, is the present-day KTLA television studio, and the nation's first fully digital movie studio. It's a Los Angeles Historic- Cultural Monument and on the National Register of Historic Places.