Issue link: http://digital.copcomm.com/i/23459
contents COVER STORY 52 MILLION CASE MILESTONE Versatile Jameson Changes the Face of Irish Whiskey FEATURES 5 UP FRONT Patrón Saint: John Paul DeJoria, the Man be- hind the Tequila Brand, Is a True Philanthropist 50 PRIDE OF SORRENTO Villa Massa Limoncello Is the Genuine Article 66 WHEN PETITE DOESN’T MEAN LITTLE Sometimes Confusing, Always Distinctive, Pe- tite Sirah Is Big on Heart 69 YOU SAY TOMATO Southern California’s Top South Bay Bartend- ers Compete to Make the Best Bloody Marys 72 ON THE DOUBLE IN THE DESERT Our Speed Tasters Course through North Ameri- can Whiskies at The Phoenician in Scottsdale 79 DRINKING PINK Rosé Champagnes and Sparkling Wines Bright- en Our 2010 Holiday Tasting 82 COGNAC CACHET Cognac-Based Cocktails Are a Marketing Bonanza 90 THE TRUTH ABOUT VERMOUTH The Underappreciated Aperitif Is Ready for a Comeback 92 A NEW ORLEANS ORIGINAL The Historic Ramos Gin Fizz Set the Standard For Egg-Based Cocktails 104 INTO THE WILD Exploring the Extreme Vineyard Sites of the Spring Mountain District / the tasting panel / january–february 201 1 Troy Alarcon of North End Bar & Grill in Hermosa Beach, CA, winner of our Bloody Mary contest (see p. 9). PANEL | Jan/Feb 2011 Vol. 69 Nos. 1-2 PHOTO: AMY K. FELLOWS