Issue link: http://digital.copcomm.com/i/10329
Daily’s Ready-to-Drink Solution AS AMERICAN BEVERAGE CORPORATION CELEBRATES 50 YEARS OF MAKING QUALITY BEVERAGES, HERE’S THEIR LATEST INNOVATION E Bartender Kardell Downes serves up the Mercedes Margarita at Mercede’s Grille in Marina del Rey, CA. juice, makes it taste fresh, consistently. At Mercede’s Grille, the classic Mai Tai is a perfect fi t for an establishment that’s just a block from the Venice Pier. This South Pacifi c–inspired drink melds light and dark rum with Daily’s Grenadine Syrup—the authentic kind made from pomegranate extract, not cherries, as many are wont to believe. “Daily’s is a great partner brand,” says the restaurant’s proprietor, Mercedes Ahrablou. “Before I owned the restaurant, I waited tables for years and became familiar with Daily’s. It is a trusted brand that adds great fl avor and beautiful color to our drinks. The bar staff enjoys the convenience of its shelf stability; we go through so much Daily’s product, one liter doesn’t usually stay behind the bar for ten days, but we know that it can last that long without refrigeration. We also know that Daily’s is made with real fruit.” Daily’s is a great partner brand.” may 2010 / the tasting panel / 89 ffi ciency, consistency and convenience—this is the mantra of the zeitgeist for all of us, no matter what we do in life. But in the context of the service, retail and hospitality scene, these values ring true in terms of profi ts. What if cost effectiveness and sophistication could be found in the same sentence? How about the same cocktail? The eight-ounce PET bottles housing the new Daily’s Ready-To-Drink Single Serve Cocktails can be carried around at pools and chilled for golf carts, bowling alleys or busy full- service bars. Bartenders can be as creative as they want with these RTDS—just open and pour into a cocktail glass, then add ingredients such as fresh fruit or unique garnishes. Daily’s Ready-to-Drink Single Serve Cocktails are a category innovation for pool bars, beer-and-wine-only licensees and sports bars. At 13.8 proof, the wine-based products can be used by a wide range of on-premise licensees. Flavors include Margarita, Pomegranate Margarita and Cosmopolitan. Freeze Frame Daily’s Frozen Pouches Make Blender Drinks . . . Without The Blender Another no-hassle idea from Daily’s: a ten-ounce pouch that freezes and squeezes. There’s no blender in the picture here, and the simplicity of quickly creating a slushy by-the-pool drink makes Daily’s Frozen Pouches summer-fun-ready. At 10 proof, they come in seven fl avors—Margarita, Strawberry and Peach Daiquiri, Piña Colada, Frozen Mojito, Pomegranate Margarita and the new Frozen Lemonade—and provide a great taste experience, conveniently. That’s probably why Daily’s RTD Pouches have become the fastest growing product line in the Daily’s portfolio. Instant pool party with Daily’s Frozen Pouches.