Issue link: https://digital.copcomm.com/i/977771
46 / the tasting panel / may 2018 HOT SHOT S teven Varga spent the first 20 years of his career at Fortune 500 companies before he ventured into the world of consulting, which led him to his current role as the Chief Human Resources Executive at Columbus Distributing Co. Read on for insights into what it's like working in the fast-paced beverage industry and how hiring strategies are evolving as the industry changes. ForceBrands: What excites you most about working in the beverage industry? Steven Varga: It's exciting to see how much the business has evolved over the past 20 years. It's become much more dynamic and competitive, and there are always new challenges to confront so it's never boring. Plus, if you can't have fun in the beverage industry, where can you? FB: Given all the changes in the industry, including consolidation, which major trends do you foresee regarding hiring strategies? SV: I believe the changes in work- force demographics and expectations, as well as demand, will completely change and shape the future of hiring strategies. We're already seeing it now; the focus is no longer on a lifelong career with one company, nor is it solely focused on compensation. Factors such as flexibility, work-life balance, and value/purpose along with work atmosphere are becoming much more important. FB: Just for fun—what's your favorite alcoholic beverage outside of Columbus Distributing's portfolio? SV: I enjoy celebrating special occa- sions and holidays with a nice bottle of Asti with dinner and a fine Scotch afterward. Steven Varga CHIEF HUMAN RESOURCES EXECUTIVE, COLUMBUS DISTRIBUTING CO.