Issue link: https://digital.copcomm.com/i/879767
34 SAG-AFTRA | Summer/Fall 2017 | SAGAFTRA.org Technological progress was once seen as a promise to free workers from mundane tasks, allowing time for higher-level thinking and creating more leisure time for everyone. It hasn't really worked out that way, and our broadcaster members may know this better than anyone. I t's now a 24-hour news cycle, and if they're not reporting the news, broadcasters are expected to be tweeting about it, engaging followers on Facebook or recording a podcast. And somewhere in all that, they are supposed to nd time to prepare for their next show or research a story. The same is true for disc jockeys, who are being asked to tweet about their show, build up followers and communicate with fans on social media, among other things, on top of their regular duties. In the demand for endless "content," quantity often eclipses quality, and as people in the public eye, broadcasters' quality of work is inseparable from their reputations. As with all other aspects of members' careers, SAG-AFTRA is here to help. "A lot of considerations go into our contract negotiations: Do our members have a right to say no? Are they paid extra? Is workload too intense? As the union for broadcasters, we are always engaging with management to discuss the impact of their demands on the professional and personal lives of our members," said SAG-AFTRA Chief roadcast fcer Mary Cavallaro. At PRS-FMPRT-AM in ansas City, members had concerns about management's expectations regarding the use of social Being a BROADCASTER in the Age of SOCIAL MEDIA