Post Magazine

www.postmagazine.com 22 POST SEPTEMBER 2017 www.postmagazine.com 22 POST SEPTEMBER 2017 Hit t ing T he Right Note BY JENNIFER WALDEN HOW CUSTOM MUSIC CAN HELP ADVERTISERS CONNECT WITH VIEWERS

• Cover
• EDITOR'S LETTERThe independent spirit By Linda Romanello
• THE ONLINE Pros share post tips By Marc Loftus
• BITS & PIECESWhat's new in post production
• SOUND LIBRARIES The latest news and collections
• DIRECTOR'S CHAIR Safdie Brothers: Good Time By Iain Blair
• ALL YOU HAVE TO DO IS STREAMPart II — Post pros get continuously more creative for new series blockbusters By Linda Romanello
• INDEPENDENTS' DAY Editors and post houses give indie films the star treatment By Christine Bunish
• HITTING THE RIGHT NOTEHow custom music can help advertisers connect with viewers By Jennifer Walden
• SPECIAL SECTION: VR The present reality of VR, AR and MR By Rory Fellowes
• AUDIO The benefits are plentiful for creative and entertaining commercial formats By Josh Berger
• BUSINESS Renovating a studio By Rich Macar
• PEOPLE Keeping tabs of the industry's movers & shakers